Which of the following is a trade sales promotion technique that involves compensation for retailers that include a product in their local advertising?

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Co-operative advertising allowance is a technique where the manufacturer shares the cost of advertising with the retailer. This encourages the retailer to include the manufacturer's product in their local advertising. The compensation is in the form of an allowance or reimbursement for a portion of the advertising cost. Choices A, D, and E are different types of trade sales promotions that do not involve advertising, while choice C refers to a customer loyalty program.

Which of the Following Is a Trade Sales Promotion Technique