The decision to use a cleaning genie to communicate the strength and power of Mr. Clean cleaning liquid is representative of the ________ process of the communication model.

Question

Quizplus · Accepted Answer

Encoding refers to the process of translating a message into a form that can be understood by the receiver. In this case, the use of a cleaning genie is a creative way of encoding the message about the strength and power of Mr. Clean cleaning liquid. The cleaning genie serves as a visual representation of the product's ability to perform effectively and efficiently. Therefore, the use of the cleaning genie in the advertisement is an encoding process of the communication model.

The Decision to Use a Cleaning Genie to Communicate the Strength