Question 1

Explain what a Gantt chart is and how it is used.

Accepted Answer

The answer of Explain what a Gantt chart is and...

Question 2

Define marketing dashboard and marketing metric and explain how these terms are related.

Accepted Answer

The answer of Define marketing dashboard and marketing metric and...

Question 3

What is the purpose of the evaluation phase of the strategic marketing process? How is it accomplished?

Accepted Answer

The answer of What is the purpose of the evaluation...

Question 4

Explain the difference between competencies and competitive advantage in an organizational setting.

Accepted Answer

The answer of Explain the difference between competencies and competitive...

Question 5

A campus service organization annually raises money through the sale of T-shirts.What are the major components of the marketing program it should use to increase sales? Give at least one example of each.

Accepted Answer

The answer of A campus service organization annually raises money...

Question 6

What is the difference between a marketing strategy and a marketing tactic?

Accepted Answer

The answer of What is the difference between a marketing...

Question 7

A campus service organization annually raises money through the sale of T-shirts.How could it use market segmentation to increase sales of the shirts? Be sure to include a definition of market segmentation in your answer.

Accepted Answer

The answer of A campus service organization annually raises money...

Question 8

The Boston Consulting Group's business portfolio analysis model can be used to analyze a firm's strategic business units.How is it used and what can it tell you?

Accepted Answer

The answer of The Boston Consulting Group's business portfolio analysis...

Question 9

What are the marketing mix elements that make up a cohesive marketing program?

Accepted Answer

The answer of What are the marketing mix elements that...

Question 10

Explain what a planning gap is and what is used to close it.

Accepted Answer

The answer of Explain what a planning gap is and...

Question 11

Identify and describe the three phases of the strategic marketing process.

Accepted Answer

The answer of Identify and describe the three phases of...

Question 12

Identify and describe the four factors in a SWOT analysis and give examples for Ben & Jerry's Ice Cream that help identify the critical strategy-related factors that could impact the firm.

Accepted Answer

The answer of Identify and describe the four factors in...

Question 13

Identify and explain each of the four market-product strategies represented by each quadrant in the diversification analysis matrix.

Accepted Answer

The answer of Identify and explain each of the four...

Question 14

Identify and describe the three steps of the planning phase of the strategic marketing process.

Accepted Answer

The answer of Identify and describe the three steps of...

Question 15

List the three steps of the planning phase of the strategic marketing process.Briefly describe what goes on during each of the three steps.

Accepted Answer

The answer of List the three steps of the planning...

Question 16

One of the most recognized approaches to business portfolio analysis is the Boston Consulting Group's growth-share matrix.Describe this tool and the four quadrants of the matrix.

Accepted Answer

The answer of One of the most recognized approaches to...

Question 17

What are the four components of the implementation phase of the strategic marketing process?

Accepted Answer

The answer of What are the four components of the...

Question 18

Explain the steps in the evaluation phase of the strategic marketing process.

Accepted Answer

The answer of Explain the steps in the evaluation phase...

Quiz 2: Developing Successful Organizational and Marketing Strategies