Question 1

Lexi wants to find the perfect gift for her older sister's college graduation.She started looking for the gift last month and expects to spend another couple of weeks finding a gift her sister will use and like.Lexi is engaging in
A)routine problem solving.
B)limited problem solving.
C)extended problem solving.
D)problem recognition.
E)integrated problem solving.

Accepted Answer

Extended problem solving makes use of each stage of the consumer purchase decision process including considerable time and effort on external information search and in identifying and evaluating alternatives.

Question 2

Elizabeth has decided to purchase a new electric juicer and plans to call several friends for the latest information about alternative brands.She is not concerned about where she buys it as long as she receives a very liberal return policy should anything go wrong.In making her decision,Elizabeth will engage in which of the following problem-solving variations?
A)limited problem solving
B)extended problem solving
C)routine problem solving
D)alternative problem solving
E)integrated problem solving

Accepted Answer

In limited problem solving,consumers typically seek some information but there is little time or effort spent.Several brands might be evaluated using a moderate number of attributes.Here,Elizabeth seeks some information from friends but has little interest in spending much effort in finding the right place to purchase the item,characteristic of limited problem solving.

Question 3

The personal,social,and economic significance of the purchase to the consumer,which is known as the level of ________,may cause him or her to skip or minimize one or more stages in the purchase decision process.
A)aspiration
B)cognitive dissonance
C)motivation
D)situational influences
E)involvement

Accepted Answer

Key term definition-involvement.

Question 4

Consumers spend little time and effort evaluating alternatives in the purchase of flour and soap.The consumer purchase decision process for such staples involves ________,which is virtually a habit and typifies low-involvement decision making.
A)limited problem solving
B)extended problem solving
C)situational problem solving
D)rational problem solving
E)routine problem solving

Accepted Answer

The purchase decision process for items such as flour and soap is called routine problem solving,is virtually a habit,and typifies low-involvement decision making.

Question 5

Involvement refers to
A)the external influences that affect a consumer's purchase.
B)the personal,social,and economic significance of the purchase to the consumer.
C)the level of difficulty involved in making a purchase.
D)the total number of people involved in the actual exchange process.
E)the time,energy,and personal investment that will be required to use a product.

Accepted Answer

Key term definition-involvement.

Question 6

Which problem solving variation would typically be used for blenders,a restaurant for lunch,or professional ball game tickets?
A)routine response behavior
B)extended problem solving
C)simulated selection
D)integrated problem solving
E)limited problem solving

Accepted Answer

In limited problem solving,consumers typically seek some information or rely on a friend to help them evaluate alternatives.There is little time or effort used in these situations.In general,several brands might be evaluated using a moderate number of different attributes.

Question 7

How would consumers who purchased a new and innovative Nike LeBron 15 basketball shoe for $185 try to reduce any cognitive dissonance they feel?
A)Limit their information search to an internal one.
B)Minimize problem-solving involvement.
C)Read ads for the new basketball shoe even after the purchase has been made.
D)Conceal the product purchase from others.
E)If the shoe is comfortable and gives the requisite support,there will be no cognitive dissonance.

Accepted Answer

To alleviate cognitive dissonance,consumers attempt to applaud themselves for making the right choice.One way is to seek information to confirm the right choice was made by reading ads about the product they purchased.

Question 8

NetJets is a company that offers one-sixteenth or more ownership in a jet plane for a price beginning at $325,000.It gives purchasers privacy,convenience,and flexibility as well as saves them time since the plane is available within four hours unless it's booked by one of the other shareholders.This is most likely an example of
A)a medium-involvement purchase that involves limited problem solving.
B)a high-involvement purchase that involves routine problem solving.
C)a high-involvement purchase that involves extended problem solving.
D)a low-involvement purchase that involves limited problem solving.
E)a low-involvement purchase that involves extended problem solving.

Accepted Answer

NetJets is an example of a high-involvement purchase that involves extended problem solving.High-involvement purchases typically have at least one of three characteristics: (1)the item is expensive (the one-sixteenth share costs $325,000);(2)the item can have serious personal consequences;or (3)the item could reflect on one's social image.Though there are only a few brands to consider,there are many product attributes to evaluate,many sources of external information sources are used,and the time spent deciding is probably significant.

Question 9

Rackspace U.S.Inc.is a web hosting company.If you want to have a website,you can buy Internet space as well as technical support and design services from the company.When its ad tells you that its users consider Rackspace "the risk-free host because it offers dedicated and helpful support any time day or night," you know that Rackspace is most likely trying to do which of the following?
A)Identify its core values.
B)Reduce new buyers' cognitive dissonance.
C)Increase new buyers' cognitive dissonance.
D)Produce a consideration set.
E)Evoke problem recognition.

Accepted Answer

Firms often use ads at the postpurchase stage to reduce cognitive dissonance by convincing customers that they made the correct purchase decision.

Question 10

Danilo has decided to purchase a new video game console,not having owned one before.He calls his gamer friends for recommendations about alternative brands and options.He has few concerns about the purchase but wants a quick rundown of the most important aspects to consider.In making his decision,Danilo seems likely to engage in which of the following problem-solving variations?
A)limited problem solving
B)extended problem solving
C)routine problem solving
D)alternative problem solving
E)integrated problem solving

Accepted Answer

In limited problem solving,consumers typically seek some information or rely on a friend to help them evaluate alternatives.There is little time or effort used in these situations.In general,several brands might be evaluated using a moderate number of different attributes.

Question 11

Cognitive dissonance refers to
A)feelings of guilt for purchasing a product or service that was not consistent with a consumer's moral or ethical beliefs.
B)feelings of discomfort associated with purchasing something purely for the sake of prestige.
C)the feeling of postpurchase psychological tension or anxiety consumers may experience when faced with two or more highly attractive alternatives.
D)feelings of discontent after a purchase has been made when the product fails to perform up to expectations.
E)feelings of discontent before a purchase has been made when the customer finds out that he or she paid more for the product than necessary.

Accepted Answer

Key term definition-cognitive dissonance.

Question 12

Stephan was excited about his newly purchased laptop.It had all the features he wanted and was very fast with a great display for his gaming.In addition,the $1,200 price tag was reasonable.The same day he took it out of the box,he saw an online special for a similar computer,on sale for only $1,000.Suddenly he began to doubt his purchase decision and worried that maybe he hadn't gotten such a good deal.Stephan was most likely experiencing
A)limited problem solving.
B)cognitive dissonance.
C)selective discord.
D)product conflict.
E)product uncertainty.

Accepted Answer

Stephan's doubt,the psychological tension or anxiety about his decision,is an example of cognitive dissonance.

Question 13

Jenn manages a three-story apartment building near campus.When a tenant recently moved out,she changed the locks and had another set of keys made at Home Depot as she does every time a tenant moves.This is an example of
A)limited problem solving.
B)extended problem solving.
C)situational problem solving.
D)routine problem solving.
E)integrated problem solving.

Accepted Answer

The purchase process here is virtually a habit and typifies low-involvement decision making.

Question 14

For high-involvement purchases,consumers typically do all of the following except which?
A)spend considerable time evaluating criteria for the consideration set
B)participate in word-of-mouth communication
C)evaluate a single product attribute,such as price
D)consider many brands
E)use both internal and external sources in information search

Accepted Answer

For high-involvement purchase occasions,consumers engage in extensive information search,consider many product attributes and brands,form attitudes,and participate in word-of-mouth communication.

Question 15

Which problem-solving variation would normally be used to purchase items such as crackers or laundry detergent?
A)limited problem solving
B)extended problem solving
C)routine problem solving
D)situational problem solving
E)integrated problem solving

Accepted Answer

For these types of products,consumers recognize a problem,make a decision,and spend little effort seeking external information and evaluating alternatives.These behaviors are characteristics of routine problem solving.

Question 16

You have just purchased an iPad Mini 4 tablet device.After you get home from the store,you brood about whether your choice was right or whether you should have bought a Galaxy Tab S3 when you see an ad for it on TV.This is most likely an example of
A)indecisiveness.
B)cognitive dissonance.
C)postpurchase stress.
D)market anxiety.
E)extended problem solving.

Accepted Answer

The feeling of postpurchase psychological tension or anxiety is called cognitive dissonance.The debate in your head is an example of cognitive dissonance.

Question 17

High-involvement purchases typically have which of the following characteristics?
A)The item is inexpensive,widely available,or simple to use.
B)The item is inexpensive,very safe to use,or purchased with great frequency.
C)The item is expensive,new to the market,or recommended by influential personal sources.
D)The item is expensive,can have serious personal consequences,or could reflect on one's social image.
E)The item is inexpensive,new to the market,or is used for more than five years.

Accepted Answer

High-involvement purchase occasions typically have at least one of three characteristics: The item to be purchased (1)is expensive,(2)can have serious personal consequences,or (3)could reflect on one's social image.

Question 18

Which of the following products and services is an example of a low-involvement purchase?
A)a Louis Vuitton designer handbag
B)a Trek bicycle
C)membership into a local country club
D)a vacation to Italy
E)Bounty paper towels

Accepted Answer

High-involvement purchases typically have at least one of three characteristics: (1)the item is expensive,(2)the item can have serious personal consequences,or (3)the item could reflect on one's social image.Paper towels are a low-involvement purchase that typically involves routine problem solving since they are a low-priced,frequently purchased product.

Question 19

Which problem solving variation would likely be used for winter coats,sheets,movie rentals,or electric can openers?
A)routine response behavior
B)limited problem solving
C)extended problem solving
D)simulated selection
E)integrated problem solving

Accepted Answer

In limited problem solving,consumers typically seek some information or rely on a friend to help them evaluate alternatives.There is little time or effort used in these situations.In general,several brands might be evaluated using a moderate number of different attributes.Limited problem solving might be used in choosing winter coats,sheets,movie rentals,or electric can openers.

Question 20

In ________,consumers typically seek only a few information sources about several sellers and their brands,and they may identify and evaluate a moderate number of attributes for each brand that eventually will comprise the consideration set.
A)limited problem solving
B)extended problem solving
C)short-term problem solving
D)routine problem solving
E)relational problem solving

Accepted Answer

For limited problem solving,consumers typically seek some information or rely on a friend to help them evaluate alternatives.

Quiz 5: Understanding Consumer Behavior

Lexi wants to find the perfect gift for her older sister's college graduation.She started looking for the gift last month and expects to spend another couple of weeks finding a gift her sister will use and like.Lexi is engaging in

The personal,social,and economic significance of the purchase to the consumer,which is known as the level of ________,may cause him or her to skip or minimize one or more stages in the purchase decision process.

Consumers spend little time and effort evaluating alternatives in the purchase of flour and soap.The consumer purchase decision process for such staples involves ________,which is virtually a habit and typifies low-involvement decision making.

Involvement refers to

Which problem solving variation would typically be used for blenders,a restaurant for lunch,or professional ball game tickets?

How would consumers who purchased a new and innovative Nike LeBron 15 basketball shoe for $185 try to reduce any cognitive dissonance they feel?

Cognitive dissonance refers to

Jenn manages a three-story apartment building near campus.When a tenant recently moved out,she changed the locks and had another set of keys made at Home Depot as she does every time a tenant moves.This is an example of

For high-involvement purchases,consumers typically do all of the following except which?

Which problem-solving variation would normally be used to purchase items such as crackers or laundry detergent?

You have just purchased an iPad Mini 4 tablet device.After you get home from the store,you brood about whether your choice was right or whether you should have bought a Galaxy Tab S3 when you see an ad for it on TV.This is most likely an example of

High-involvement purchases typically have which of the following characteristics?

Which of the following products and services is an example of a low-involvement purchase?

Which problem solving variation would likely be used for winter coats,sheets,movie rentals,or electric can openers?

In ________,consumers typically seek only a few information sources about several sellers and their brands,and they may identify and evaluate a moderate number of attributes for each brand that eventually will comprise the consideration set.