Question 1

Sampling and statistical inference are special ________,which are vital in marketing research to solve all or part of a problem.

Accepted Answer

Special methods vital to marketing are (1)sampling and (2)statistical inference.For example,marketing researchers often use sampling by selecting a group of distributors,customers,or prospects,asking them questions,and treating their answers as typical of all those in whom they are interested.They may then use statistical inference to generalize the results from the sample to much larger groups of distributors,customers,or prospects to help decide on marketing actions.

Question 2

A picture or verbal description of a product or service a firm might offer for sale is referred to as a(n)

Accepted Answer

Key term definition-new-product concepts.

Question 3

In marketing research,sampling refers to

Accepted Answer

Key term definition-sampling.

Question 4

Penningtons Superstore specializes in plus-size fashions for women.It was considering adding a line of teen plus sizes to its stores.Before doing so,it contracted with a marketing research firm to make sure that the teen plus-size market was a viable one.Decision makers needed the results of its study by September 15 so Penningtons could introduce the line the following March,if the market was viable.The major constraint for research here is

Accepted Answer

The constraints in a decision are the restrictions placed on potential solutions to a problem.Examples include the limitations on the time and money available to solve the problem.In this case,Penningtons created a time constraint of a September 15 deadline.

Question 5

What are two common constraints in marketing problem solving?

Accepted Answer

The constraints in a decision are the restrictions placed on potential solutions to a problem.Examples include the limitations on the time and money available to solve the problem.

Question 6

DirectProtect is an insurance provider that uses telemarketers rather than insurance agents to sell its insurance and to deal with claims.It wants to introduce its product into new markets,but before it does so,it wants to predict how successful its sales efforts will be.The marketing research firm hired to conduct the research study has six months to gather,analyze,and present its data to DirectProtect.The required time frame is an example of a(n)

Accepted Answer

The constraints in a decision are the restrictions placed on potential solutions to a problem.Examples include the limitations on the time and money available to solve the problem.In this case,the marketing research firm had six months to present findings to DirectProtect.

Question 7

The Journal of Marketing Research and the Journal of Marketing provide

Accepted Answer

Periodicals and technical journals,such as Journal of Marketing Research and Journal of Marketing,both published by the American Marketing Association,summarize methods and techniques valuable in addressing marketing problems.

Question 8

In the world of marketing,________ are ideas about products or services.

Accepted Answer

Key term definition-concepts.

Question 9

The retail mall owner told a marketing researcher,"We have the option of staying open late twice a week or opening up an hour early every day.We need to know which will be most profitable since we cannot do both.The decision must be made in 11 weeks and we only have $10,000 budgeted for this research project." In which step of the marketing research process would the owner determine this budget and time frame?

Accepted Answer

Step 2 of the five-step marketing research approach,develop the research plan,involves specifying the constraints on the marketing research activity,such as a length of 11 weeks and a budget of $10,000.

Question 10

In a marketing decision,constraints are

Accepted Answer

Key term definition-constraints.

Question 11

Specifying constraints,identifying data needed for marketing actions,and determining how to collect data would all take place during which step of the five-step marketing research approach?

Accepted Answer

Step 2 of the five-step marketing research approach,develop the research plan,involves: (1)specifying the constraints on the marketing research activity,(2)identifying the data needed for marketing actions,and (3)determining how to collect the data.

Question 12

In marketing research,________ involves generalizing the results from the sample to much larger groups of distributors,customers,or prospects to help decide on marketing actions.

Accepted Answer

Key term definition-statistical inference.

Question 13

In a decision,the restrictions placed on potential solutions to a problem are referred to as

Accepted Answer

Key term definition-constraints.

Question 14

There are three key elements when developing the research plan.One of these is

Accepted Answer

Step 2 of the five-step marketing research approach,develop the research plan,requires that the researcher (1)specify the constraints on the marketing research activity,(2)identify the data needed for marketing actions,and (3)determine how to collect the data.

Question 15

Drawing conclusions about every woman who leases a car in a particular zip code from a representative sample of 250 women in that zip code who lease a car is called

Accepted Answer

The method of statistical inference involves drawing conclusions about a population (women who lease a car in a particular zip code)from a sample (250 women who lease a car)taken from the total population in that zip code.

Question 16

Before its production,LEGO Group marketing managers might develop a ________ for an innovative MINDSTORMS® EV3 robot that uses a color sensor,responds to voice commands,or uses GPS navigation software.

Accepted Answer

In the world of marketing,concepts are ideas about products or services.To find out about consumer reactions to a potential new product,marketing researchers frequently develop a new-product concept,which is a picture or verbal description of a product or service the firm might offer for sale.

Question 17

The approaches that can be used to collect data to solve all or part of a marketing research problem are referred to as

Accepted Answer

Key term definition-methods.

Question 18

The process of selecting elements from a population,collecting data from them,and using it as representative of all those a researcher is interested in is referred to as

Accepted Answer