The annual Sporting News Baseball Yearbook uses 15 different covers featuring a baseball star from each of its regions in the United States,yet each regional issue has the same magazine content.The publisher is using which of the following segmentation strategies?
A)multiple products with one segment
B)one product with one channel of distribution
C)one product with multiple market segments
D)one product with changes based on customer behavior
E)multiple products with multiple segments

Question

Quizplus · Accepted Answer

Magazines are single products frequently directed at two or more distinct market segments.The annual Sporting News Baseball Yearbook uses 15 different covers featuring a baseball star from each of its regions in the United States.Yet each regional issue has the same magazine content.

The Annual Sporting News Baseball Yearbook Uses 15 Different Covers