A new beverage by Snapple is currently being sold only in the western United States.Over the next year,Snapple plans to introduce the beverage into areas in the Midwest,and then the eastern United States.This distribution strategy during commercialization is referred to as a
A)limited rollout.
B)phased rollout.
C)market-product expansion.
D)regional rollout.
E)phased commercialization.

Question

Quizplus · Accepted Answer

Companies selling consumer products using regional rollouts introduce a product sequentially into geographical areas of the United States to allow production levels and marketing activities to build up gradually,to minimize the risk of new-product failure.

A New Beverage by Snapple Is Currently Being Sold Only