Question 1

Describe the three ways services can be classified.

Accepted Answer

The answer of Describe the three ways services can be...

Question 2

Parallel development,involving the simultaneous development of both the product and the production process,is the responsibility of
A)cross-functional teams
B)the marketing department
C)research and development engineers
D)product managers
E)top management

Accepted Answer

With parallel development,cross-functional team members who conduct the simultaneous development of both the product and the production process stay with the product from conception to production.

Question 3

During which stage of the new-product development process does GoPro analyze a new product's potential lifecycle,including time to break-even and time for potential responses by competitors?
A)business analysis
B)new-product strategy development
C)screening and evaluation
D)commercialization
E)idea generation

Accepted Answer

GoPro conducts its business analysis step,which involves building a "business case" for the idea,by determining the amount of time needed to reach break-even points and the likely timing for competitors to respond to new products.See: Video Case 10: GoPro: Making All of Us Heroes with Exciting New Products.

Question 4

What are the four types of consumer products? How do they differ?

Accepted Answer

The answer of What are the four types of consumer...

Question 5

Define derived demand and provide an example not included in the text.

Accepted Answer

The answer of Define derived demand and provide an example...

Question 6

A new beverage by Snapple is currently being sold only in the western United States.Over the next year,Snapple plans to introduce the beverage into areas in the Midwest,and then the eastern United States.This distribution strategy during commercialization is referred to as a
A)limited rollout.
B)phased rollout.
C)market-product expansion.
D)regional rollout.
E)phased commercialization.

Accepted Answer

Companies selling consumer products using regional rollouts introduce a product sequentially into geographical areas of the United States to allow production levels and marketing activities to build up gradually,to minimize the risk of new-product failure.

Question 7

Parallel development is the simultaneous development of both
A)the product and promotion strategies.
B)production and financing tactics.
C)the product and the production process.
D)production and selling methodologies.
E)R&D and financial analysis.

Accepted Answer

Key term definition-parallel development.

Question 8

Briefly define a product.Explain the characteristics that would define a product,good,service,and an idea.Give an example of each.

Accepted Answer

The answer of Briefly define a product.Explain the characteristics that...

Question 9

________ often speeds up software development by using a "do it,try it,fix it" approach that encourages continuous improvement even after the initial design.
A)Time to market
B)Parallel development
C)Test marketing
D)Groupthink
E)Fast prototyping

Accepted Answer

Key term definition-fast prototyping.

Question 10

Explain what an unsought product is and give some examples.

Accepted Answer

The answer of Explain what an unsought product is and...

Question 11

GoPro uses all of the following sources to generate new-product ideas except which?
A)consumer shared content
B)team of professional and amateur athletes
C)employees
D)retailers
E)R&D lab IDEO

Accepted Answer

Both internal and external approaches work well for idea generation at GoPro where employees are so passionate about GoPro they are constantly thinking of new ideas,and where an open innovation perspective encourages ideas from consumers,retailers,and a team of amateur and professional athletes.GoPro even offers awards for the best content submitted to its website and mines that for ideas.See: Video Case 10: GoPro: Making All of Us Heroes with Exciting New Products.

Question 12

Explain the differences in promotion between convenience,shopping,specialty,and unsought products.

Accepted Answer

The answer of Explain the differences in promotion between convenience,shopping,specialty,and...

Question 13

Speed,or ________,is often vital in introducing a new product.
A)perpendicular development
B)time to market
C)red tape cutting
D)fast concepting
E)delivery expediting

Accepted Answer

Key term definition-time to market.

Question 14

The movie Manchester by the Sea opened originally in a select number of theaters a week before opening nationwide.After its theater run,it was shown on pay-per-view channels and then on premium movie channels.The movie also was made widely available at Redbox,via Amazon Prime Video,and on DVD/Blu-ray.What type(s)of consumer product is this movie? Explain your answer.

Accepted Answer

The answer of The movie Manchester by the Sea opened...

Question 15

If a new grocery product does not achieve a predetermined sales target,some retailers require a penalty payment by the manufacturer to compensate them for sales that its valuable shelf space was unable to generate.What is this type of payment called?
A)an opportunity cost charge
B)lost sales fee
C)shelf space allowance
D)product displacement fee
E)a failure fee

Accepted Answer

Key term definition-failure fee.

Question 16

GoPro did an environmental scan that uncovered a social trend toward sharing experiences during which stage of the new product development process?
A)business analysis
B)new-product strategy development
C)screening and evaluation
D)commercialization
E)idea generation

Accepted Answer

The first stage,new-product strategy development,reflects GoPro's environmental scanning efforts.GoPro CEO Nick Woodman and his friends observed the social trend toward sharing experiences.This trend was facilitated through its cameras and the growth of social media.See: Video Case 10: GoPro: Making All of Us Heroes with Exciting New Products.

Question 17

During the business analysis stage of the new-product development process,GoPro considers the likelihood of ________,especially when introducing new,less expensive products like Hero Session that may hurt existing product sales.
A)protocols
B)failure fees
C)slotting fees
D)cannibalization
E)market testing

Accepted Answer

Once an idea is approved,GoPro begins its business analysis step,which involves building a "business case" for the idea.One of the key considerations in this step is the potential for cannibalization.For example,when GoPro introduced its Hero Session camera at a price much lower than other GoPro models it had to consider the possibility of cannibalizing sales of its own products.See: Video Case 10: GoPro: Making All of Us Heroes with Exciting New Products.

Question 18

What categories of products are classified as business support products? Give an example of each category.

Accepted Answer

The answer of What categories of products are classified as...

Question 19

Introducing new-products sequentially into geographic areas of the U.S.to allow production levels and marketing activities to build up gradually to minimize the risk of new-product failure is referred to as
A)limited rollouts.
B)phased rollouts.
C)market-product expansion.
D)regional rollouts.
E)phased commercialization.

Accepted Answer

Key term definition-regional rollouts.

Question 20

Explain the difference between consumer products and business products.Why are some products difficult to categorize as one or the other? Give an example of a business product,a consumer product,and a product that is difficult to categorize.

Accepted Answer

The answer of Explain the difference between consumer products and...

Quiz 10: Developing New Products and Services

Describe the three ways services can be classified.

Parallel development,involving the simultaneous development of both the product and the production process,is the responsibility of

During which stage of the new-product development process does GoPro analyze a new product's potential lifecycle,including time to break-even and time for potential responses by competitors?

What are the four types of consumer products? How do they differ?

Define derived demand and provide an example not included in the text.

A new beverage by Snapple is currently being sold only in the western United States.Over the next year,Snapple plans to introduce the beverage into areas in the Midwest,and then the eastern United States.This distribution strategy during commercialization is referred to as a

Parallel development is the simultaneous development of both

Briefly define a product.Explain the characteristics that would define a product,good,service,and an idea.Give an example of each.

________ often speeds up software development by using a "do it,try it,fix it" approach that encourages continuous improvement even after the initial design.

Explain what an unsought product is and give some examples.

GoPro uses all of the following sources to generate new-product ideas except which?

Explain the differences in promotion between convenience,shopping,specialty,and unsought products.

Speed,or ________,is often vital in introducing a new product.

If a new grocery product does not achieve a predetermined sales target,some retailers require a penalty payment by the manufacturer to compensate them for sales that its valuable shelf space was unable to generate.What is this type of payment called?

GoPro did an environmental scan that uncovered a social trend toward sharing experiences during which stage of the new product development process?

During the business analysis stage of the new-product development process,GoPro considers the likelihood of ________,especially when introducing new,less expensive products like Hero Session that may hurt existing product sales.

What categories of products are classified as business support products? Give an example of each category.

Introducing new-products sequentially into geographic areas of the U.S.to allow production levels and marketing activities to build up gradually to minimize the risk of new-product failure is referred to as

Explain the difference between consumer products and business products.Why are some products difficult to categorize as one or the other? Give an example of a business product,a consumer product,and a product that is difficult to categorize.