Question 1

Independently owned firms that take title to the merchandise they handle are referred to as

Accepted Answer

Key term definition-merchant wholesalers.

Question 2

A limited-service wholesaler that furnishes shelves that display merchandise in stores,performs all channel functions,and sells on consignment to retailers is referred to as a

Accepted Answer

Key term definition-rack jobbers.

Question 3

A limited-service wholesaler that performs all channel functions and sells on consignment to retailers,which means it retains the title to the products displayed and bills retailers only for the merchandise sold,is a

Accepted Answer

A rack jobber performs all channel functions and sells on consignment to retailers,which means it retains the title to the products displayed and bills retailers only for the merchandise sold.

Question 4

Selling on consignment to retailers,which means they retain the title to the products displayed and bill retailers only for the merchandise sold,is characteristic of which limited-service wholesaler?

Accepted Answer

A rack jobber performs all channel functions and sells on consignment to retailers,which means they retain the title to the products displayed and bill retailers only for the merchandise sold.

Question 5

Specialty merchandise wholesalers

Accepted Answer

Key term definition-specialty merchandise wholesalers.

Question 6

A wholesaler that carries a narrow range of products and performs all channel functions is referred to as a

Accepted Answer

Key term definition-specialty merchandise wholesalers.

Question 7

Retailers that integrate and leverage their stores,catalogs,and websites have seen

Accepted Answer

Retailers that integrate and leverage their stores,catalogs,and websites have seen a sizable lift in yearly sales recorded from individual customers.Multichannel customers have been found to be three times as profitable as single-channel customers.See Marketing Matters.

Question 8

Which type of wholesaler traditionally sells hosiery,toys,and health and beauty items?

Accepted Answer

Familiar products such as hosiery,toys,housewares,and health and beauty items are sold by rack jobbers.

Question 9

Wholesalers that carry a broad assortment of merchandise and perform all channel functions are referred to as a

Accepted Answer

Key term definition-general merchandise wholesalers.

Question 10

General merchandise wholesalers

Accepted Answer

Key term definition-general merchandise wholesalers.

Question 11

________ can benefit retailers by helping them to predict shopping behavior,provide personalized,real-time messaging and promotions,and track customer needs.

Accepted Answer

The use of data analytics can benefit retailers in at least three ways.First,understanding how consumers use multiple channels,information sources,and payment options can help retailers predict shopping behavior.Second,detailed customer-specific data will allow merchants to provide personalized,real-time messaging and promotions.Finally,tracking customer needs allows retailers to offer innovative products,maintain optimal inventory levels,and manage prices to remain competitive and profitable.

Question 12

Which type of wholesaler offers a relatively narrow range of products but has an extensive assortment within the product lines carried?

Accepted Answer

Key term definition-specialty merchandise wholesalers.

Question 13

Data analytics benefits retailers by

Accepted Answer

The use of data analytics can benefit retailers in at least three ways.First,understanding how consumers use multiple channels,information sources,and payment options can help retailers predict shopping behavior.Second,detailed customer-specific data will allow merchants to provide personalized,real-time messaging and promotions.Finally,tracking customer needs allows retailers to offer innovative products,maintain optimal inventory levels,and manage prices to remain competitive and profitable.

Question 14

The wholesalers that perform all channel functions and are found in the health foods,automotive parts,and seafood industries would be

Accepted Answer

Specialty wholesalers perform all channel functions and are found in the health foods,automotive parts,and seafood industries.

Question 15

The four major types of limited-service merchant wholesalers are drop shippers,rack jobbers,truck jobbers,and

Accepted Answer

The four major types of limited-service merchant wholesalers are rack jobbers,cash and carry wholesalers,drop shippers or desk jobbers,and truck jobbers.

Question 16

Rack jobbers are wholesalers that

Accepted Answer

Key term definition-rack jobbers.

Question 17

Merchant wholesalers are independently owned firms that ________ the merchandise they handle.

Accepted Answer

Merchant wholesalers are independently owned firms that take title to the merchandise they handle.

Question 18

Which of the following is a type of full-service merchant wholesaler?

Accepted Answer

Merchant wholesalers are classified as either full-service or limited-service wholesalers,depending on the number of functions performed.Two major types of full-service wholesalers are general merchandise (or full-line)wholesalers and specialty merchandise (or limited-line)wholesalers.

Question 19

The wholesalers most prevalent in the hardware,drug,and clothing industries are

Accepted Answer

General merchandise (or full-line)wholesalers carry a broad assortment of merchandise and perform all channel functions.This type of wholesaler is most prevalent in the hardware,drug,and clothing industries.

Question 20

Which of the following is a type of full-service merchant wholesaler?

Accepted Answer

Merchant wholesalers are classified as either full-service or limited-service wholesalers,depending on the number of functions performed.Two major types of full-service wholesalers are general merchandise (or full-line)wholesalers and specialty merchandise (or limited-line)wholesalers.

Quiz 16: Retailing and Wholesaling

Independently owned firms that take title to the merchandise they handle are referred to as

A limited-service wholesaler that furnishes shelves that display merchandise in stores,performs all channel functions,and sells on consignment to retailers is referred to as a

A limited-service wholesaler that performs all channel functions and sells on consignment to retailers,which means it retains the title to the products displayed and bills retailers only for the merchandise sold,is a

Selling on consignment to retailers,which means they retain the title to the products displayed and bill retailers only for the merchandise sold,is characteristic of which limited-service wholesaler?

Specialty merchandise wholesalers

A wholesaler that carries a narrow range of products and performs all channel functions is referred to as a

Retailers that integrate and leverage their stores,catalogs,and websites have seen

Which type of wholesaler traditionally sells hosiery,toys,and health and beauty items?

Wholesalers that carry a broad assortment of merchandise and perform all channel functions are referred to as a

General merchandise wholesalers

________ can benefit retailers by helping them to predict shopping behavior,provide personalized,real-time messaging and promotions,and track customer needs.

Which type of wholesaler offers a relatively narrow range of products but has an extensive assortment within the product lines carried?

Data analytics benefits retailers by

The wholesalers that perform all channel functions and are found in the health foods,automotive parts,and seafood industries would be

The four major types of limited-service merchant wholesalers are drop shippers,rack jobbers,truck jobbers,and

Rack jobbers are wholesalers that

Merchant wholesalers are independently owned firms that ________ the merchandise they handle.

Which of the following is a type of full-service merchant wholesaler?

The wholesalers most prevalent in the hardware,drug,and clothing industries are

Which of the following is a type of full-service merchant wholesaler?