Question 1

At the present time,StuffDOT sees which of the following social networks as its direct or principal competitor?
A)Facebook
B)Pinterest
C)Groupon
D)Pandora
E)StuffDOT sees no "direct" competitors.

Accepted Answer

This is the first time,to StuffDOT's knowledge,that a firm has developed a platform where the people posting to social media are the same people who are rewarded for it,meaning it has no direct competitors.See: Video Case 16: StuffDOT™,Inc.: Rewarding Users for Actively Shopping and Sharing!

Question 2

Describe the two factors that are used to classify social media.

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Question 3

StuffDOT's vision is to
A)compete directly with online sites such as Macy's online store.
B)wage a battle for niceness by addressing bullying being faced by young girls.
C)use the affiliate fees and commissions to grow its business.
D)reward users for what they are already doing online.
E)share images of favorite things by women for other women.

Accepted Answer

StuffDOT's vision is to reward users for what they are already doing online.Most other sites tend to keep all the affiliate fees and commissions for themselves.StuffDOT,however,enables users to benefit from all this online shopping and sharing.See: Video Case 19: StuffDOT™,Inc.: Rewarding Users for Actively Shopping and Sharing!

Question 4

Discuss the differences between traditional print media and social media with regard to audience reach,expense and access,training,delivery,permanence,credibility,and social authority.

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Question 5

What is a "dot" on StuffDOT?
A)a follower
B)a campus ambassador
C)a user commission
D)a user post
E)a request for more information

Accepted Answer

"Dots are posts ranging from products,to Do-It-Yourself projects,to recipes,to funny videos and random photos," Kelsey Fisher,StuffDOT's creative director,explains."A dot is something posted to view,to share,or to track for a future purchase.A dot is simply a post of anything you want to display on the StuffDOT site," she says.See: Video Case 16: StuffDOT™,Inc.: Rewarding Users for Actively Shopping and Sharing!

Question 6

What are the main ways brand managers can use Twitter?

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Question 7

What are apps and what significance do they have with respect to convergence of the real and digital worlds?

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Question 8

Which of the following smartphone apps is made possible through mobile marketing?
A)Instagram
B)location-based promotions 
C)Twitter
D)Candy Crush
E)music-streaming services

Accepted Answer

The continuous connection present in mobile marketing has led to important smartphone apps,such as location-based promotions.You can use your GPS-enabled smartphone for location check-ins to receive discounts at stores such as JCPenney.

Question 9

What is meant by "convergence" of real and digital worlds? What are some of the marketing actions a brand manager can take to exploit the convergence?

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Question 10

Describe the communications process of both traditional media and social media.

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Question 11

The greatest concern consumers may have regarding the convergence of the real and digital worlds is
A)the elimination of traditional media;all media will become digital.
B)a decreased emphasis on measuring the marketing return on investment for social media initiatives.
C)the interference with personal privacy as personal data gets shared within and across social media.
D)the proliferation of ads and sponsored stories on social networking sites that reduce click-through rates.
E)the absence of digital cash to complete the near field communication transaction process.

Accepted Answer

A significant concern among consumers of social media as a result of the convergence of the real and digital worlds is the interference with personal privacy as personal data gets shared within and across social media.

Question 12

What are social media? Give two examples.

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Question 13

Describe 5 of the 10 performance measures brand managers typically use to assess outputs or revenues of social media.

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Question 14

What are the four guidelines to engage fans on Facebook?

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Question 15

What is the role of a brand manager in advertising on social media like Facebook?

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Question 16

What are the three performance measures brand managers typically use to assess the inputs or costs of social media? In your response,provide an example of what the payment terms would be for an advertiser.Also,identify the advantages and disadvantages of each metric.

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Question 17

StuffDOT is a
A)wiki.
B)virtual game world.
C)virtual social world.
D)blog.
E)social network.

Accepted Answer

StuffDOT is a social network.See: Video Case 19: StuffDOT™,Inc.: Rewarding Users for Actively Shopping and Sharing!

Quiz 19: Using Social Media and Mobile Marketing to Connect With Consumers

At the present time,StuffDOT sees which of the following social networks as its direct or principal competitor?

Describe the two factors that are used to classify social media.

StuffDOT's vision is to

Discuss the differences between traditional print media and social media with regard to audience reach,expense and access,training,delivery,permanence,credibility,and social authority.

What is a "dot" on StuffDOT?

What are the main ways brand managers can use Twitter?

What are apps and what significance do they have with respect to convergence of the real and digital worlds?

Which of the following smartphone apps is made possible through mobile marketing?

What is meant by "convergence" of real and digital worlds? What are some of the marketing actions a brand manager can take to exploit the convergence?

Describe the communications process of both traditional media and social media.

The greatest concern consumers may have regarding the convergence of the real and digital worlds is

What are social media? Give two examples.

Describe 5 of the 10 performance measures brand managers typically use to assess outputs or revenues of social media.

What are the four guidelines to engage fans on Facebook?

What is the role of a brand manager in advertising on social media like Facebook?

What are the three performance measures brand managers typically use to assess the inputs or costs of social media? In your response,provide an example of what the payment terms would be for an advertiser.Also,identify the advantages and disadvantages of each metric.

StuffDOT is a