Question 1

It is commonly believed that customers will abandon their efforts to enter and navigate a website if download time exceeds eight seconds,which is referred to as
A)the stickiness guideline.
B)the 80/20 principle.
C)the eight-second rule.
D)the law of limited patience.
E)the expedience factor.

Accepted Answer

Key term definition-eight-second rule.

Question 2

Customization refers to
A)the specialization in one very small but highly sought out specialty item.
B)Internet-enabled capabilities that make possible a highly interactive and individualized information and exchange environment for shoppers and buyers.
C)the growing practice of personalizing the marketing mix elements to provide a unique shopping and buying experience for each customer.
D)items that are unique in every dimension to minimize feature bloat.
E)novelty items used as sales promotions such as cups,hats,etc. ,that will be imprinted with a company logo and use the company colors and slogans if applicable.

Accepted Answer

Key term definition-customization.

Question 3

iVillage.com is a website for women that encourages its users to discuss health and beauty,parenting,personal finances,career management,and relationships.This website is an example of
A)spam.
B)a shopping bot.
C)a web community.
D)a blog.
E)a web café.

Accepted Answer

Web communities such as iVillage.com are websites that allow people to congregate online and exchange views on topics of common interest.

Question 4

One of the reasons for the continued success of Zappos.com is its ability to provide ________ in the form of chat rooms and carefully designed search tools.
A)chatbots.
B)choice assistance.
C)sales promotions.
D)adaptive selling.
E)bot assistance.

Accepted Answer

Choice assistance is the interactive capabilities of Internet-enabled technologies that invite customers to engage in an electronic dialogue with marketers for the purpose of making informed choices.Choice assistance is one of the reasons for the continued success of Zappos.com.

Question 5

Internet-enabled technology employed in transmitting information from marketer-to-consumer,consumer-to-consumer,and consumer-to-marketer is referred to as
A)customerization.
B)viral marketing.
C)communication.
D)spam.
E)buzz.

Accepted Answer

Key term definition-communication.

Question 6

The interactive capabilities of Internet-enabled technologies that invite customers to engage in an electronic dialogue with marketers for the purpose of making informed choices is referred to as
A)chat assistance.
B)blog assistance.
C)decision assistance.
D)choice assistance.
E)bot assistance.

Accepted Answer

Choice assistance is the interactive capabilities of Internet-enabled technologies that invite customers to engage in an electronic dialogue with marketers for the purpose of making informed choices.

Question 7

A web page that serves as a publicly accessible personal journal for an individual or organization is referred to as
A)spam.
B)a blog.
C)buzz.
D)a forum.
E)a journalog.

Accepted Answer

Key term definition-blog.

Question 8

The ability of customers to avail themselves of numerous websites for almost anything they want,as well as the ability to engage in electronic dialogue with marketers for the purpose of making informed decisions,are dimensions of ________,one of the reasons consumers shop and buy online.
A)choice.
B)communication.
C)customization.
D)control.
E)compatibility.

Accepted Answer

Choice,one reason consumers shop and buy online,has two dimensions.First,choice exists in the product or service selection offered to consumers.Second,the interactive capabilities of Internet-enabled technologies provide choice assistance.

Question 9

Figment.com is a website owned by publisher Random House that caters to teenagers who love to read and write fan fiction.It has more than 300,000 members who can share,create,and moderate content,as well as recommend products.This website is an example of
A)spam.
B)a shopping bot.
C)a web community.
D)a blog.
E)a web café.

Accepted Answer

Web communities such as Figment.com are websites that allow people to congregate online and exchange views on topics of common interest.

Question 10

Choice,a reason customers shop and buy online,has two dimensions.They are
A)availability and price.
B)speed and availability.
C)wide product or service selection and speed.
D)choice assistance and speed.
E)wide product or service selection and choice assistance.

Accepted Answer

Choice,one reason consumers shop and buy online,has two dimensions.First,choice exists in the product or service selection offered to consumers.Second,the interactive capabilities of Internet-enabled technologies provide choice assistance.

Question 11

The communication capabilities of Internet-enabled technologies take three forms,one of which is
A)marketer-to-consumer e-mail notifications.
B)government-to-marketer Do Not Spam monitoring.
C)phishing and spamming whistleblowing.
D)online colonies.
E)web-to-web customer exchanges.

Accepted Answer

The communication capabilities of Internet-enabled technologies take three forms: (1)marketer-to-consumer e-mail notifications;(2)consumer-to-marketer buying and service requests;and (3)consumer-to-consumer chat rooms,instant messaging,and social networking websites.

Question 12

Reebok,Schwab,Dell,and Seven Cycles are all examples of companies that have been very successful because of their ability to ________ their products and services for their online customers and also personalize the marketing and overall shopping and buying interaction for them.
A)dispense
B)recommend
C)finance
D)distribute
E)customize

Accepted Answer

Reebok,Schwab,Dell,and Seven Cycles are all examples of companies that have been able to customize their products and services via customerization to meet the specific needs of one-of-a-kind consumers.

Question 13

Internet-enabled technologies provide communication capabilities that take three forms.They are
A)a highly interactive and individualized information and exchange environment,telephone-based customer service,and order processing via PayPal.
B)marketer-to-consumer e-mail notifications,telephone-based customer service,and order processing via PayPal.
C)consumer-to-marketer buying and service requests,marketer-to-consumer e-mail notification,and telephone-based customer service.
D)recording a user's visits to websites,consumer-to-marketer buying and service requests,and marketer-to-consumer e-mail notifications.
E)marketer-to-consumer e-mail notifications;consumer-to-marketer buying and service requests;and consumer-to-consumer chat rooms,instant messaging,and social networking websites.

Accepted Answer

The communication capabilities of Internet-enabled technologies take three forms: (1)marketer-to-consumer e-mail notification;(2)consumer-to-marketer buying and service requests;and (3)consumer-to-consumer chat rooms,instant messaging,and social networking websites.

Question 14

Web communities are
A)online cooperative buying centers that allow individuals to purchase at the same bulk rate as large organizations.
B)customers linked by a common Internet service provider.
C)virtual reality games that allow players to create their own worlds,countries,towns,etc.
D)websites that allow people to congregate online and exchange views on topics of common interest.
E)all customers served by a particular firm who are sent regular e-mail sales notifications and coupons from the manufacturer.

Accepted Answer

Key term definition-web communities.

Question 15

On eBay.com,the Internet auction website,sellers design the web page on which they sell their merchandise.One individual who was selling a Coca-Cola tray from the 1920s used a background that resembled fluffy clouds in a blue sky.The page contained six pictures of the tray from different angles and an animated depiction of an American flag.Many potential buyers abandoned the web page before all the pictures downloaded.The seller must have been unaware of the
A)eight-second rule.
B)80/20 principle.
C)stickiness principle.
D)hierarchy of needs.
E)efficiency rule.

Accepted Answer

According to most online marketers,customers will abandon their efforts to enter and navigate a website if download time exceeds eight seconds.

Question 16

The benefit of customization in the online environment is that
A)a highly interactive and individualized information and exchange environment is created for shoppers and buyers.
B)it helps customers reduce their search costs and more conveniently find the offerings with the desired features.
C)it protects online consumer privacy about the customized products and services they desire.
D)it records users' visits to websites,which enhances online consumers' convenience in future visits by suggesting offerings that may be of interest to them when they access the site.
E)it reduces costs and wasted coverage both for the buyer and seller.

Accepted Answer

Customization arises from Internet-enabled capabilities that make possible a highly interactive and individualized information and exchange environment for shoppers and buyers.

Question 17

The communication capabilities of Internet-enabled technologies provide consumer convenience,reduce information search costs,and make choice assistance possible.Communication also promotes
A)consumer responsibility.
B)closer global alliances.
C)web communities.
D)social responsibility.
E)courteous online dialogue.

Accepted Answer

The communication capabilities of Internet-enabled technologies provide consumer convenience,reduce information search costs,and make choice assistance possible while also promoting web communities.

Question 18

The growing practice of not only customizing a product but also personalizing the marketing and overall shopping and buying interaction for each customer is referred to as
A)connectivity.
B)customerization.
C)customer digitalization.
D)online facilitation.
E)intermediation.

Accepted Answer

Key term definition-customerization.

Question 19

Websites that allow people to congregate online and exchange views on topics of common interest are referred to as
A)blogs.
B)web communities.
C)buzz.
D)chat oases.
E)web cafés.

Accepted Answer

Key term definition-web communities.

Question 20

Internet-enabled capabilities that make possible a highly interactive and individualized information and exchange environment for shoppers and buyers is referred to as
A)connectivity.
B)customerization.
C)customization.
D)communication.
E)convenience.

Accepted Answer

Key term definition-customization.

Quiz 21: Implementing Interactive and Multichannel Marketing

It is commonly believed that customers will abandon their efforts to enter and navigate a website if download time exceeds eight seconds,which is referred to as

Customization refers to

iVillage.com is a website for women that encourages its users to discuss health and beauty,parenting,personal finances,career management,and relationships.This website is an example of

One of the reasons for the continued success of Zappos.com is its ability to provide ________ in the form of chat rooms and carefully designed search tools.

Internet-enabled technology employed in transmitting information from marketer-to-consumer,consumer-to-consumer,and consumer-to-marketer is referred to as

The interactive capabilities of Internet-enabled technologies that invite customers to engage in an electronic dialogue with marketers for the purpose of making informed choices is referred to as

A web page that serves as a publicly accessible personal journal for an individual or organization is referred to as

The ability of customers to avail themselves of numerous websites for almost anything they want,as well as the ability to engage in electronic dialogue with marketers for the purpose of making informed decisions,are dimensions of ________,one of the reasons consumers shop and buy online.

Figment.com is a website owned by publisher Random House that caters to teenagers who love to read and write fan fiction.It has more than 300,000 members who can share,create,and moderate content,as well as recommend products.This website is an example of

Choice,a reason customers shop and buy online,has two dimensions.They are

The communication capabilities of Internet-enabled technologies take three forms,one of which is

Reebok,Schwab,Dell,and Seven Cycles are all examples of companies that have been very successful because of their ability to ________ their products and services for their online customers and also personalize the marketing and overall shopping and buying interaction for them.

Internet-enabled technologies provide communication capabilities that take three forms.They are

Web communities are

The benefit of customization in the online environment is that

The communication capabilities of Internet-enabled technologies provide consumer convenience,reduce information search costs,and make choice assistance possible.Communication also promotes

The growing practice of not only customizing a product but also personalizing the marketing and overall shopping and buying interaction for each customer is referred to as

Websites that allow people to congregate online and exchange views on topics of common interest are referred to as

Internet-enabled capabilities that make possible a highly interactive and individualized information and exchange environment for shoppers and buyers is referred to as