John, a top executive, is in a situation where he has to quickly decide between two projects that came in simultaneously from two major clients. Since his team is not big enough to complete both projects at a time, he cannot accept both. He has a hunch and just like that accepts one of the clients' projects without any considerations. This scenario is an example of
A) rational decision making.
B) bounded rationality.
C) intuitive decision making.
D) context-independent decisions.

Question

Quizplus · Accepted Answer

John's decision to accept one of the projects without any considerations or analysis suggests that he relied on his intuition or hunch to make the decision. This is an example of intuitive decision making, where a decision is made based on gut feelings or instincts rather than a rational analysis of information or alternatives.

John, a Top Executive, Is in a Situation Where He