Question 1

Societies tend to monitor advertising to determine what is irresponsible, unethical, or illegal.Despite social shifts and technological advances, a culture's views on what is acceptable and unacceptable never change.

Accepted Answer

Societal views on what is acceptable and unacceptable can and do change over time. In fact, some advertising that may have been considered acceptable in the past may now be deemed unethical or irresponsible. Technological advances can also play a role in shifting cultural views, as new advertising mediums and strategies may raise new ethical concerns.

Question 2

Advertisers have historically been responsible for buying air time on educational and cultural programs despite their smaller audiences, thereby boosting the overall quality of American television.

Accepted Answer

False

Question 3

Research shows that subliminal advertising can lead people to buy things they otherwise wouldn't want, because much persuasive imagery and information is accepted as true when processed in a subconscious way.

Accepted Answer

Research on subliminal advertising is inconclusive and often criticized for lacking scientific rigor. There is no strong evidence to support the claim that subliminal messages can significantly influence consumer behavior.

Question 4

When a manufacturer and dealer share the expense of ads, at times adding hidden price concessions and moving into illegal territory, they are involved in vertical cooperative advertising.

Accepted Answer

Vertical cooperative advertising involves collaboration between manufacturers and dealers to share the expenses of advertising a product. However, if they include hidden price concessions or engage in illegal practices, they cross into illegal territory.

Question 5

The calls for restrictions on advertising to children over the years have been based on a number of concerns, one of which is the promotion of superficial material things as necessary and valuable.

Accepted Answer

The statement is true. Restrictions on advertising to children have been called for due to concerns regarding the promotion of superficial material things as necessary and valuable.

Question 6

There are those who insist that advertising creates conformity and status-seeking behavior, while others argue that advertising reflects, not causes, America's age of consumption.

Accepted Answer

Advertising can both influence consumer behavior by promoting conformity and status-seeking, and reflect existing societal trends and consumer desires.

Question 7

Advertisers of "controversial products" are in danger of deceiving the public when they attempt to show social responsibility, such as beer companies spending millions a year promoting responsible drinking.

Accepted Answer

The answer of Advertisers of "controversial products" are in danger...

Question 8

If "Project Beacon" had been launched as planned, all the online searches and purchases of Facebook users would have appeared on their Facebook sites and then would have been broadcast to all their other Web connections.

Accepted Answer

This is what was planned for Project Beacon according to various news reports at the time. However, the project was met with backlash from users and eventually canceled.

Question 9

Truth in advertising is a broad term referring to the common sense and acceptance of general standards that is expected of anyone promoting something, rather than a legal definition regarding real deception.

Accepted Answer

Truth in advertising refers to legal standards and regulations that require advertisers to be truthful and not misleading in their promotions, ensuring consumers are not deceived.

Question 10

The three primary areas of advertising regulation are obscenity and profanity, deception, and unsolicited or direct marketing.

Accepted Answer

The answer of The three primary areas of advertising regulation...

Question 11

Even those who view advertising positively for other reasons often admit that it rarely contributes to art and culture, and art and culture have little room for advertising.

Accepted Answer

The answer of Even those who view advertising positively for...

Question 12

As a promotional tool and an industry, advertising gets a lot of attention, scrutiny, and criticism today because it is so conspicuous and has established a global presence.

Accepted Answer

This statement is true. Advertising is highly visible in our daily lives through various mediums such as television, billboards, social media, and more. As a result, it is often analyzed and critiqued for its impact on society, consumer behavior, and the environment. Advertising is also a massive industry that generates significant revenue and influences the economy.

Question 13

It is almost impossible to legislate against emotional appeals in ads, since even if they seem exaggerated or inaccurate, they are unquantifiable so there is no way to prove this.

Accepted Answer

Emotions are subjective and cannot be measured or quantified, making it difficult to legislate against emotional appeals in advertisements.

Question 14

The FTC's regulations on deception have no authority over omissions or missing information about a product, but only cover those false statements or misleading claims actually made by the advertiser.

Accepted Answer

The statement is false. The FTC's regulations on deception cover not only false statements or misleading claims actually made by the advertiser, but also omissions or missing information that could mislead consumers.

Question 15

The FTC has regularly issued warnings to tobacco companies about ads that have been shown to cause young people to start smoking, backed up by decades of substantial evidence to this effect published by reputable medical journals.

Accepted Answer

The answer of The FTC has regularly issued warnings to...

Question 16

The Children's Food and Beverage Advertising Initiative is a voluntary commitment, signed by many well-known corporations, to stop advertising on children's television programs.

Accepted Answer

The answer of The Children's Food and Beverage Advertising Initiative...

Question 17

It is possible to make a reasonable argument that the massive consumption that advertising upholds and glorifies is actually quite good for American society, and for other cultures around the world.

Accepted Answer

The answer of It is possible to make a reasonable...

Question 18

Though some are legitimate, many criticisms of advertising prove to be uninformed and simplistic, based on emotion rather than fact, and ignoring complex social and legal factors.

Accepted Answer

The statement claims that many criticisms of advertising are uninformed and simplistic, based on emotion rather than fact, and ignore complex social and legal factors, implying that they are not based on a thorough understanding of the subject matter. Therefore, the statement supports the idea that some criticisms of advertising are legitimate, but many others are not.

Question 19

Some analysts believe that society is actually better off with a large mix of ads, commercials, and promotions because these do little more than "shuffling existing total demand" rather than increasing or decreasing it.

Accepted Answer

The answer of Some analysts believe that society is actually...

Question 20

Critics of advertising claim that advertising carries little if any good product information and that most advertising is biased, limited, and inherently deceptive.

Accepted Answer

Critics argue that advertising largely focuses on promoting a product rather than providing detailed information about its features or benefits. Additionally, they suggest that advertising may be biased towards certain products, brands, or companies and may use tactics that can be perceived as misleading or deceptive.

Quiz 4: Social, Ethical, and Regulatory Aspects of Advertising and Promotion