Which type of research tries to identify specific cognitions that occur during an individual's exposure to a specific ad by having the person jot his or her thoughts down on the spot?

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Thought listing is the type of research that tries to identify specific cognitions that occur during an individual's exposure to a specific ad by having the person jot his or her thoughts down on the spot. Day-after recall involves asking individuals to recall their thoughts and feelings about a specific ad after a day or two has passed. Attitude-change study investigates changes in an individual's attitude toward a product or brand after being exposed to a specific ad. Communication test measures the effectiveness of an advertisement in communicating a specific message to the target audience.

Which Type of Research Tries to Identify Specific Cognitions That