Which research technique was employed to create the "Got Milk?" campaign, one that involves observation in real-life situations, and is now so popular that it's hard to find a company that doesn't use it?

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The "Got Milk?" campaign was created using observation in real-life situations, which is a characteristic of embedded field work. This research technique involves researchers immersing themselves in the environment they are studying to better understand consumer behavior. The success and popularity of the campaign also suggest that it has been widely adopted by other companies, making it difficult to find a company that does not use it.

Which Research Technique Was Employed to Create the "Got Milk