Researchers are trying to determine which advertisements are the most effective for a cereal company that is running a number of commercial spots.After participating, viewers are asked if they saw a cereal commercial during a show; some require further prompting so are asked if they saw a Raisin Bran ad.These respondents would be documented as showing

Question

Quizplus · Accepted Answer

Aided recall is when respondents are prompted with a specific brand or product name to help them remember if they saw an advertisement for it. In this case, viewers are asked if they saw a cereal commercial and then specifically asked if they saw a Raisin Bran ad. The prompting for the specific brand name qualifies this as aided recall.

Researchers Are Trying to Determine Which Advertisements Are the Most