The classic role of public relations is to

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The classic role of public relations is to foster goodwill between a firm and its constituent groups, which includes the company's employees, customers, suppliers, shareholders, and the general public. This is done by developing and executing communication strategies that help create a positive image of the company and building relationships with various stakeholders. While minimizing negative messages and using personal contact with the media are sometimes part of public relations activities, these are not the primary functions of PR. Using unpaid media to convey a message traditionally carried by paid media is also a role of PR, but it is only one of many ways in which public relations can be used to build relationships and enhance a company's reputation.

The Classic Role of Public Relations Is to