A Regional Chapter of the Red Cross Undergoes a Public

A regional chapter of the Red Cross undergoes a public relations audit.The result of this audit should

A) assess the degree of positive and negative media coverage the Red Cross has received.
B) compare the cost of public relations efforts with commensurate advertising efforts of the Red Cross.
C) tell the Red Cross whether or not it needs to hire an outside public relations firm.
D) prepare the Red Cross for both proactive and reactive strategies.