When marketers are considering cause-related advertising, it should be stressed that this type of advertising works best when the company involved

Question

Quizplus · Accepted Answer

Cause-related advertising is most effective when the issue being addressed aligns with the business or brand of the company. This creates a natural and authentic connection between the brand and cause, allowing consumers to see the brand as socially responsible and increasing their trust and loyalty. Therefore, the best choice is C - choosing an issue that connects with its business.

When Marketers Are Considering Cause-Related Advertising, It Should Be Stressed