Question 1

A face-to-face research tool used to obtain in-depth information is called a(n)________.

Accepted Answer

The answer of A face-to-face research tool used to obtain...

Question 2

________ requires the researcher to play the role of a nonparticipating observer of activity and behavior.

Accepted Answer

The answer of ________ requires the researcher to play the...

Question 3

________ can provide the decision maker with basic data for most ongoing decisions.

Accepted Answer

The answer of ________ can provide the decision maker with...

Question 4

Much of the data available to firms are quantitative in nature; therefore,researchers do not need to inquire about qualitative data.

Accepted Answer

While much of the data available may be quantitative, there may still be a need to inquire about qualitative data, such as in the case of understanding customer preferences, attitudes, and behaviors. Qualitative data can provide a richer understanding and insights into consumer behavior beyond what quantitative data can reveal.

Question 5

Broad-based research to obtain information about the general variables of a target market outside a firm's home country is called ________.

Accepted Answer

The answer of Broad-based research to obtain information about the...

Question 6

The intent of research for qualitative information is to amass data and search for statistical significance.

Accepted Answer

The intent of research for qualitative information is to gather descriptive data to gain an understanding of the social or cultural phenomenon being studied. Quantitative research, on the other hand, involves collecting numerical data for statistical analysis to look for patterns or significance.

Question 7

Data used as a substitute for more desirable data that are unobtainable is called ________.

Accepted Answer

The answer of Data used as a substitute for more...

Question 8

________ are obtained by a firm to fill specific information needs.

Accepted Answer

The answer of ________ are obtained by a firm to...

Question 9

________ are information based on numeric and statistical relationships.

Accepted Answer

The answer of ________ are information based on numeric and...

Question 10

Information collected for analysis with open-ended questions is called ________.

Accepted Answer

The answer of Information collected for analysis with open-ended questions...

Question 11

Usually,ten to fifteen participants is the ideal size for a focus group.

Accepted Answer

The answer of Usually,ten to fifteen participants is the ideal...

Question 12

________ is electronic information security that restricts secondary use of data according to laws and preferences of the subjects.

Accepted Answer

The answer of ________ is electronic information security that restricts...

Question 13

________ are a research technique in which representatives of a proposed target audience contribute to market research by participating in an unstructured discussion.

Accepted Answer

The answer of ________ are a research technique in which...

Question 14

Data that are not amenable to statistical analysis,but provide a better understanding,description,or prediction of given situations,behavioral patterns,or underlying dimensions are referred to as ________.

Accepted Answer

The answer of Data that are not amenable to statistical...

Question 15

All sorts of comical things can go wrong when a company translates its advertising into foreign languages.

Accepted Answer

This is true. Cultural differences, idiomatic expressions, and nuances in language can result in unintentionally humorous or offensive messaging when translating advertising into foreign languages.

Question 16

________ is a research process that consists of matching markets to corporate strengths and providing an analysis of the best potential for specific offerings.

Accepted Answer

The answer of ________ is a research process that consists...

Question 17

Data originally collected to serve another purpose than the one in which the researcher is currently interested is referred to as ________.

Accepted Answer

The answer of Data originally collected to serve another purpose...

Question 18

_______ are usually conducted via questionnaires that are administered personally,by mail,or by telephone.

Accepted Answer

The answer of _______ are usually conducted via questionnaires that...

Question 19

As stated by a leading marketing research expert,in the not-too-distant future,web-based survey research will become the norm,not the exception.

Accepted Answer

With the increasing use of the internet and mobile devices, web-based survey research is becoming more popular and accessible, making it likely that it will become the norm in the near future.

Question 20

A user-centered design approach that observes customers in their normal environment in order to see how they use products and better identify their needs is called ________.

Accepted Answer

The answer of A user-centered design approach that observes customers...

Quiz 12: Building the Knowledge Base Research Tools