Many businesses have invested in customer ________ to drive communication with customers and keep track of their interactions with the company.

Question

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Customer relationship management (CRM) is a strategy for managing interactions with customers and potential customers. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support processes. The goal of CRM is to improve customer satisfaction, loyalty, and retention, while also reducing costs and increasing revenue.

Many Businesses Have Invested in Customer ________ to Drive Communication