________ is a process that identifies customers and potential customers and attempts to calculate their lifetime value to the business.

Question

Quizplus · Accepted Answer

This process is called relationship marketing, which involves building long-term relationships with customers by identifying their needs and offering personalized experiences throughout their customer journey. By calculating their lifetime value, businesses can better understand how to allocate resources and prioritize customer retention strategies.

________ Is a Process That Identifies Customers and Potential Customers