A common approach to segmenting markets by recognising differences and adjusting to them accordingly is called a(n)________ approach.

Question

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The term "heterogeneous approach" refers to the process of segmenting a market based on the recognition of differences and adjusting marketing strategies accordingly. This approach assumes that customers within a market segment have different needs, preferences, and behaviours, and therefore requires marketers to tailor their messaging and offerings to each group. The other choices are either too specific (e.g. "niche approach") or irrelevant (e.g. "alien approach") to this concept.

A Common Approach to Segmenting Markets by Recognising Differences and Adjusting