A product-focused strategy based on a statement about how the product will perform is called a:
A) truth
B) claim
C) proof
D) none of these
Correct Answer:
Verified
Q30: Which of the following is NOT included
Q31: Which of the following can create stopping
Q32: _ advertising is used to create a
Q33: Which advertising format is an elaborate version
Q34: What is the definition of a creative
Q36: Which type of message format tries to
Q37: The creative strategy and key execution details
Q38: The end result of persuasion is _.
A)benefit
B)belief
C)conviction
D)sales
Q39: Which of the following is NOT a
Q40: Usually the creative brief starts with a
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