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Marketing Research Study Set 1
Quiz 11: Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation
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Question 41
Multiple Choice
The ________ of a sample is the middle value when the data are arranged in ascending or descending rank order.
Question 42
Multiple Choice
Which of the following is NOT a statistic that is associated with the measures of location of frequency distribution?
Question 43
Multiple Choice
A measure of central tendency given as the value that occurs the most in a sample distribution is called the ________.
Question 44
True/False
Data collected in social media often lend themselves to basic analysis involving frequencies,percentages and cross-tabulations.
Question 45
Multiple Choice
If the distribution is asymmetric,which measure of location is most appropriate if the data is in a nominal scale? If it is in an ordinal scale? If it is in an interval or ratio scale?
Question 46
Multiple Choice
The ________ is that value obtained by summing the values of all elements in a set and dividing by the number of elements.
Question 47
Multiple Choice
A mathematical distribution whose objective is to obtain a count of the number of responses associated with different values of one variable and to express these counts in percentage terms is called ________.
Question 48
Multiple Choice
Which of the following is used to estimate the average when the data have been collected using an interval or ratio scale?
Question 49
True/False
When using the chi-square statistic in cross-tabulation,the null hypothesis (Hâ‚€)will be rejected only when the probability of obtaining a more extreme value is less than 0.05.