________ involves merging internal customer data with external geographic,demographic,and lifestyle data on the same customers.
A) Geo-demographic coding
B) Syndicated coding
C) Psychographic coding
D) Computer mapping
E) Construction coding

Question

Quizplus · Accepted Answer

Geo-demographic coding involves merging internal customer data with external geographic, demographic, and lifestyle data on the same customers. It allows marketers to segment and target their customers more effectively. Syndicated coding refers to purchasing external data from a third-party provider. Psychographic coding involves using data on customer attitudes, interests, and values. Computer mapping is a technique that visualizes data on a map. Construction coding is not a marketing term.

________ Involves Merging Internal Customer Data with External Geographic,demographic,and Lifestyle