Question 1

According to the text,bibliographies are organized alphabetically ________.
A) by author
B) by title
C) by company
D) by topic
E) by date

Accepted Answer

The answer of According to the text,bibliographies are organized alphabetically...

Question 2

According to the text,________ is the largest source of secondary data in the United States.
A) Nielsen
B) Yahoo!
C) Arbitron
D) the U.S. government
E) Microsoft

Accepted Answer

The text states that "the U.S. government is by far the largest source of secondary data in the United States."

Question 3

________ is a centralized database that consolidates company-wide data from a variety of operational systems.
A) Syndicated service
B) Bibliography
C) Competitive intelligence
D) Standard Industry Classification (SIC) system
E) Data warehouse

Accepted Answer

A data warehouse is a centralized database that integrates data from various sources to provide a comprehensive view of the entire organization. It is used for reporting, analysis, and business intelligence purposes. Other options are not related to this definition.

Question 4

All of the following are examples of some of the many Internet search services on the Internet EXCEPT:
A) Lycos.
B) Yahoo!
C) Webcrawler.
D) Nielsen.
E) Google.

Accepted Answer

Nielsen is not a search engine, it is a market research company that provides data and insights on consumer behavior and media consumption.

Question 5

Published external sources may be broadly classified as ________.
A) syndicated data.
B) business/non-government data or government data.
C) internal data or external data.
D) primary data or secondary data.
E) A and B

Accepted Answer

Published external sources may be broadly classified as syndicated data and business/non-government data or government data.

Question 6

All of the following are examples of business sources of external secondary data EXCEPT:
A) guides.
B) directories.
C) indexes.
D) focus groups.
E) statistical data.

Accepted Answer

Focus groups are not a business source of external secondary data, as they involve primary research methods where data is collected through direct interaction with participants rather than through pre-collected sources such as guides, directories, indexes, and statistical data.

Question 7

________ is data that originates outside of the client organization.
A) Internal data
B) External data
C) Modular data
D) Secondary data
E) Supporting data

Accepted Answer

External data originates outside of the client organization and includes sources such as industry reports, governmental data, competitor information, and market research studies. This data is important for businesses to analyze in order to stay informed about trends, opportunities, and threats in the marketplace.

Question 8

Which of the following business sources are helpful for identifying manufacturers operating in your market,for compiling names and addresses of associations in your sales territory,or for verifying names and addresses of prospective customers who carry a specific job title?
A) guides
B) indexes and bibliographies
C) directories
D) nongovernmental statistical data
E) census data

Accepted Answer

Directories are specifically designed to provide names, addresses, and other details of businesses, manufacturers, associations, and professionals within a specific market or sales territory. They are often organized by industry, location, or other criteria, making it easy to identify potential customers or partners. Guides and indexes may also be helpful, but they are often broader in scope and may not provide as much detail on specific businesses or associations. Nongovernmental statistical data and census data are valuable for broader market analysis, but they may not be as useful for identifying individual businesses or associations.

Question 9

In urban areas,Metropolitan Statistical Areas (MSAs)________.
A) are defined by local communities
B) have a population of at least 50,000
C) comprise counties containing a central city
D) have a population as low as 4,000
E) B and C

Accepted Answer

Metropolitan Statistical Areas (MSAs) are defined by the Office of Management and Budget (OMB) and they comprise counties containing a central city with a population of at least 50,000. Therefore, the correct answer is E, as it combines options B and C. Option A is incorrect because MSAs are defined by the federal government, not local communities. Option D is incorrect because MSAs must have a population of at least 50,000.

Question 10

Which of the following is true about census data?
A) The information in census data is available in only one form.
B) The data can be geographically categorized at various levels of detail.
C) Census data does not need to be detailed as long as it is accurate.
D) Integrating enhanced census data with internal company databases is a waste of secondary sources.
E) all of the above

Accepted Answer

Census data can be geographically categorized at various levels of detail, from national down to neighborhoods, which makes it useful for businesses and government agencies to analyze trends and make informed decisions. The other statements are not true. A is false because census data is available in various forms, including print, digital, and online. C is false, as accurate and detailed data is necessary for its usefulness. D is false because integrating census data with internal company databases can provide valuable insights and assist in making data-driven decisions.

Question 11

________ are general business sources of external secondary data that provide brief descriptions of companies,organizations,or individuals.
A) Guides
B) Indexes and bibliographies
C) Directories
D) Nongovernmental statistical data
E) Standard Industrial Classification (SIC) codes

Accepted Answer

Directories provide brief descriptions of companies, organizations, or individuals. Guides provide more detailed information on a particular topic or industry. Indexes and bibliographies are lists of published materials on a particular subject or author. Nongovernmental statistical data refers to data collected by private organizations, while Standard Industrial Classification (SIC) codes are a system used to classify industries for statistical purposes.

Question 12

For marketers,an example of a bibliographic database is ________.
A) Nielsen
B) the U.S. government
C) ABI/INFORM
D) Arbitron
E) B and D

Accepted Answer

ABI/INFORM is a bibliographic database that provides access to articles, reports, and other publications relevant to marketing and business. Nielsen and Arbitron provide audience measurement data for media (television, radio, etc.), while the U.S. government is a source of data on a vast array of topics, but not necessarily focused on marketing specifically. Therefore, C is the best choice as a bibliographic database for marketers.

Question 13

Which of the following general business sources of external secondary data provides a path to other sources of secondary data contained in directories or published by professional or trade associations?
A) guides
B) indexes and bibliographies
C) directories
D) nongovernmental statistical data
E) conditional data

Accepted Answer

Guides provide a path to other sources of secondary data by listing directories or publications from professional or trade associations.

Question 14

________ is marketing that involves using powerful computers with advanced statistical and other software to analyze large databases to discover hidden patterns in the data.
A) Data mining
B) Mass marketing
C) Parallel marketing
D) Traditional marketing
E) Competitive intelligence

Accepted Answer

This is the definition of data mining, which uses technology to discover patterns and insights in vast amounts of data. Mass marketing refers to targeting large groups of consumers with the same message, while parallel marketing is not a commonly used term. Traditional marketing involves using more traditional methods such as print or TV advertising. Competitive intelligence refers to gathering information about competitors to inform business decisions.

Question 15

Psychographics refers to ________.
A) qualitative inventories of business personalities
B) pictorial renderings of individuals' psychological traits
C) psychological assessments of consumers' behavior
D) graphic depictions of psychological testing results
E) quantified psychological profiles of individuals

Accepted Answer

Psychographics refers to quantified psychological profiles of individuals, including their personality traits, values, attitudes, interests, and lifestyles. It utilizes various research methods, such as surveys and interviews, to understand consumer behavior and develop targeted marketing strategies.

Question 16

________ are indexes of studies and reports published in journals,magazines,and newspapers.
A) Bibliographic databases
B) Numeric databases
C) Directory databases
D) Full-text databases
E) Special-purpose databases

Accepted Answer

Bibliographic databases are specifically designed to index and provide access to bibliographic information about journal articles, reports, conference proceedings, and other types of publications, including the author’s name, the title of the article, the name of the journal or publication, and the date of publication, among other details. Numeric databases, on the other hand, contain numerical datasets, statistics or other types of quantitative information, while directory databases provide information such as contact details for people, companies or organizations. Full-text databases provide complete access to the text of an article or publication, while special-purpose databases are designed to provide information on specific topics or for specific purposes.

Question 17

An overall indication of the dependability of the data may be obtained by examining all of the following EXCEPT:
A) the expertise of the source.
B) the reputation of the source.
C) the trustworthiness of the source.
D) the cost of the source.
E) the source being the original source rather than an acquired source.

Accepted Answer

The cost of the source is not an indicator of the dependability of the data. The other options (expertise, reputation, trustworthiness, and being the original source) can provide useful information for determining the reliability of the data.

Question 18

All of the following are examples of guides that a researcher should first consult when proceeding with a marketing research project EXCEPT:
A) Business Information Sources.
B) Monthly Catalog of US Government Publications.
C) Encyclopedia of Business Information Sources.
D) A Guide to Consumer and Industrial Markets.
E) A and C

Accepted Answer

The answer of All of the following are examples of...

Question 19

All of the following are typical sources of internal secondary data EXCEPT:
A) accounting records.
B) sales reports.
C) internal experts.
D) focus groups.
E) production or operation reports.

Accepted Answer

Focus groups are a type of primary data collection method and are not a source of internal secondary data.

Question 20

Which of the following provide information on individuals,organizations,and services?
A) bibliographic databases
B) numeric databases
C) directory databases
D) full-text databases
E) special-purpose databases

Accepted Answer

Directory databases provide information on individuals, organizations, and services, such as phone directories or business listings. Bibliographic databases provide information on published works, numeric databases provide statistical data, full-text databases provide access to entire documents, and special-purpose databases focus on specific subjects or industries.

Quiz 4: Exploratory Research Design: Secondary Data

According to the text,bibliographies are organized alphabetically ________.

According to the text,________ is the largest source of secondary data in the United States.

________ is a centralized database that consolidates company-wide data from a variety of operational systems.

All of the following are examples of some of the many Internet search services on the Internet EXCEPT:

Published external sources may be broadly classified as ________.

All of the following are examples of business sources of external secondary data EXCEPT:

________ is data that originates outside of the client organization.

Which of the following business sources are helpful for identifying manufacturers operating in your market,for compiling names and addresses of associations in your sales territory,or for verifying names and addresses of prospective customers who carry a specific job title?

In urban areas,Metropolitan Statistical Areas (MSAs) ________.

Which of the following is true about census data?

________ are general business sources of external secondary data that provide brief descriptions of companies,organizations,or individuals.

For marketers,an example of a bibliographic database is ________.

Which of the following general business sources of external secondary data provides a path to other sources of secondary data contained in directories or published by professional or trade associations?

________ is marketing that involves using powerful computers with advanced statistical and other software to analyze large databases to discover hidden patterns in the data.

Psychographics refers to ________.

________ are indexes of studies and reports published in journals,magazines,and newspapers.

An overall indication of the dependability of the data may be obtained by examining all of the following EXCEPT:

All of the following are examples of guides that a researcher should first consult when proceeding with a marketing research project EXCEPT:

All of the following are typical sources of internal secondary data EXCEPT:

Which of the following provide information on individuals,organizations,and services?