According to the text,________ are the primary means of obtaining information about consumers' motives,attitudes,and preferences.
A) surveys
B) focus groups
C) secondary research
D) experiments
E) in-depth interviews

Question

Quizplus · Accepted Answer

Surveys are commonly used as the primary means of obtaining information about consumers' motives, attitudes, and preferences because they can reach a large audience and gather quantitative data efficiently.

According to the Text,________ Are the Primary Means of Obtaining