If a company is interested in determining the in-store shelf exposure of their brand versus competitive brands,the most effective way to obtain this information is via:
A) scanner data.
B) in-store intercepts where consumers were observed purchasing a product in a particular category.
C) telephone interviews with individuals who made a recent category.
D) an audit.
E) panel data from individuals in the interested category.

Question

Quizplus · Accepted Answer

An audit would involve physically visiting the stores and counting the number of product facings for the brand of interest and its competitors. This method would provide the most accurate and comprehensive information on in-store shelf exposure. Scanner data, in-store intercepts, telephone interviews, and panel data may not provide the same level of detail or accuracy.

If a Company Is Interested in Determining the In-Store Shelf