An effort to combine data from different sources by gathering integrated information on household and marketing variables applicable to the same set of respondents is called ________.
A) single-source data
B) dual-source data
C) multiple-source data
D) qualitative data
E) cashier data

Question

Quizplus · Accepted Answer

Single-source data refers to the integration of data from different sources to provide comprehensive information on household and marketing variables for the same set of respondents.

An Effort to Combine Data from Different Sources by Gathering