Panel data's advantages over survey data include all of the following EXCEPT:
A) changes in brand loyalty can be measured.
B) more committed respondents give more accurate information.
C) recall errors are eliminated when panelists record information at the time of purchase.
D) human errors are eliminated if electronic devices are used.
E) minorities and low-education groups are most always represented in sufficient numbers among purchase panel respondents.

Question

Quizplus · Accepted Answer

The statement about minorities and low-education groups being most always represented in sufficient numbers among purchase panel respondents is actually not accurate. In fact, panel data can often suffer from issues of sample bias and non-representativeness. The other options listed are all advantages of panel data over survey data.

Panel Data's Advantages Over Survey Data Include All of the Following