46. Sears is: Powerful -:-:-:-:-X-:-:-: Weak
Unreliable -:-:-:-:-:-X-:-: Reliable
The above scale is an example of a ________ scale.
A) Likert scale
B) semantic differential scale
C) continuous rating scale
D) Stapel scale

Question

Quizplus · Accepted Answer

The scale involves two opposite adjectives, powerful and weak, with a graphic rating scale represented by X. This is a semantic differential scale which measures the connotative meaning of concepts, objects or events by bipolar adjectives at the endpoints of a scale. The reliability aspect is also being assessed with opposing adjectives, unreliable and reliable. The other options are not applicable as they involve different scales with different characteristics.

46. Sears Is: Powerful -:-:-:-:-X-:-:-: Weak