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Basic Marketing Research Study Set 1
Quiz 10: Measurement and Scaling: Noncomparative Scaling Techniques
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Question 21
True/False
Reliability refers to the extent to which a scale produces valid results if repeated measurements are made.
Question 22
True/False
A measure of internal consistency reliability that is the average of all possible split-half coefficients resulting from different splittings of the scale items is called coefficient gamma.