Scenario 5-2
Since its introduction to the market in 2007, Apple Inc.'s iPhone dominated other smartphones in terms of units activated per year. However, several years later, Apple began facing stiff competition from Google's Android software and Samsung. The problem for Apple was that its competition, primarily phones powered by Android operating systems, largely outnumbered the iPhone in terms of available options. In the U.S. alone, there were over twenty smartphones that run on the Android operating system, compared to Apple's one iPhone. Now more than ever, Apple, which insists on tight control of its devices, must find a way to win in an intensely competitive market against rivals that are openly licensing their software to scores of companies.
-(Scenario 5-2)Originally,one reason that the iPhone outsold other smartphones was the feeling of pride many consumers associated with owning one.This represents:

Question

Quizplus · Accepted Answer

The feeling of pride associated with owning an iPhone represents an emotional benefit. Emotional benefits are associated with how a product makes a consumer feel, such as a sense of status or satisfaction.

Scenario 5-2 Since Its Introduction to the Market in 2007, Apple Inc.'s