Scenario 5-4
Sing, a motorcycle manufacturer aims to make its slogan "Sing Motorcycling" known to every individual in a way that they immediately associate it with the firm. The company has created a social media page where almost a thousand fans have registered. However, there are two competitors who advertise the same features. The firm has a large number of customers who think it manufactures the best and there is no other manufacturer better.
-(Scenario 5-4)A lot of fans have joined Sing's social media page.This is an example of a .

Question

Scenario 5-4
Sing, a motorcycle manufacturer aims to make its slogan "Sing Motorcycling" known to every individual in a way that they immediately associate it with the firm. The company has created a social media page where almost a thousand fans have registered. However, there are two competitors who advertise the same features. The firm has a large number of customers who think it manufactures the best and there is no other manufacturer better.
-(Scenario 5-4)A lot of fans have joined Sing's social media page.This is an example of a             .

Quizplus · Accepted Answer

The fact that a lot of fans have joined Sing's social media page indicates the formation of a brand community, where individuals who share a common interest in the brand come together and engage with each other through various platforms like social media. This helps in creating a sense of belonging and loyalty towards the brand. Life-stage variable and variety seeking process are not applicable in this scenario, and advertising clutter refers to the abundance of advertising messages that can decrease the effectiveness of advertising.

Scenario 5-4 Sing, a Motorcycle Manufacturer Aims to Make Its Slogan "Sing