Scenario 5-4
Sing, a motorcycle manufacturer aims to make its slogan "Sing Motorcycling" known to every individual in a way that they immediately associate it with the firm. The company has created a social media page where almost a thousand fans have registered. However, there are two competitors who advertise the same features. The firm has a large number of customers who think it manufactures the best and there is no other manufacturer better.
-(Scenario 5-4)Tony is about to buy a limited edition motorcycle from Sing.It is most likely that Tony is a _______________ consumer,since this will be his family's third purchase from Sing.

Question

Quizplus · Accepted Answer

Since Tony's family has already made two purchases from Sing, it can be assumed that Tony has a high involvement with the brand and the purchase decision. He may have researched and compared different options before choosing the limited edition motorcycle from Sing.

Scenario 5-4 Sing, a Motorcycle Manufacturer Aims to Make Its Slogan "Sing