Scenario 5-4
Sing, a motorcycle manufacturer aims to make its slogan "Sing Motorcycling" known to every individual in a way that they immediately associate it with the firm. The company has created a social media page where almost a thousand fans have registered. However, there are two competitors who advertise the same features. The firm has a large number of customers who think it manufactures the best and there is no other manufacturer better.
-(Scenario 5-4)Sing advertises its slogan in a way that people will immediately associate it with its motorcycles.Sing is using advertising which involves the ____.

Question

Scenario 5-4
Sing, a motorcycle manufacturer aims to make its slogan "Sing Motorcycling" known to every individual in a way that they immediately associate it with the firm. The company has created a social media page where almost a thousand fans have registered. However, there are two competitors who advertise the same features. The firm has a large number of customers who think it manufactures the best and there is no other manufacturer better.
-(Scenario 5-4)Sing advertises its slogan in a way that people will immediately associate it with its motorcycles.Sing is using advertising which involves the ____.

Quizplus · Accepted Answer

Sing is using semantic memory advertising, which involves linking the slogan "Sing Motorcycling" with the brand and its features in the minds of customers. This type of advertising attempts to create a long-lasting association between the brand and its message in the customer's memory.

Scenario 5-4 Sing, a Motorcycle Manufacturer Aims to Make Its Slogan "Sing