Scenario 5-4
Sing, a motorcycle manufacturer aims to make its slogan "Sing Motorcycling" known to every individual in a way that they immediately associate it with the firm. The company has created a social media page where almost a thousand fans have registered. However, there are two competitors who advertise the same features. The firm has a large number of customers who think it manufactures the best and there is no other manufacturer better.
-(Scenario 5-4)Sing has a large number of people who think that they have the best motorcycles in the industry.They think of them whenever they want to buy one.This is an example of .

Question

Scenario 5-4
Sing, a motorcycle manufacturer aims to make its slogan "Sing Motorcycling" known to every individual in a way that they immediately associate it with the firm. The company has created a social media page where almost a thousand fans have registered. However, there are two competitors who advertise the same features. The firm has a large number of customers who think it manufactures the best and there is no other manufacturer better.
-(Scenario 5-4)Sing has a large number of people who think that they have the best motorcycles in the industry.They think of them whenever they want to buy one.This is an example of            .

Quizplus · Accepted Answer

Brand loyalty refers to a consumer's preference for a particular brand over others in the market. In this scenario, the customers have a strong preference for Sing motorcycles and consider them to be the best in the industry, indicating brand loyalty.

Scenario 5-4 Sing, a Motorcycle Manufacturer Aims to Make Its Slogan "Sing