When marketers are considering cause-related advertising,it should be stressed that this type of advertising works best when a company:

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Cause-related advertising works best when the company chooses an issue that connects with its business. This helps to establish a genuine connection between the company and the cause, and consumers are more likely to respond positively to the advertising. Choosing an issue that the company is passionate about or already involved in can also increase authenticity and credibility. Cause-related advertising is not typically used for damage control, increasing sales figures, or creating buzz around new products.

When Marketers Are Considering Cause-Related Advertising,it Should Be Stressed That