A coffee retailer runs ads and posts signs in his coffee shops to notify that the cups are made from recyclable material,and the coffee is organically grown by free-market producers.In this case,the retailer is using .

Question

A coffee retailer runs ads and posts signs in his coffee shops to notify that the cups are made from recyclable material,and the coffee is organically grown by free-market producers.In this case,the retailer is using          .

Quizplus · Accepted Answer

The retailer is using green marketing to promote the eco-friendliness of their coffee cups and organic sourcing of their coffee. Green marketing involves promoting products or services as environmentally friendly or sustainable to appeal to consumers who are concerned about their impact on the environment.

A Coffee Retailer Runs Ads and Posts Signs in His