Today,the primary goal of the value-added concept is to add value by lowering the price of the product.

Question

Quizplus · Accepted Answer

The primary goal of the value-added concept is to add value to the product or service by increasing its quality, features, or benefits, and therefore, justify a higher price. The idea is to create a differentiation from competitors and provide customers with a superior experience that justifies the premium. Lowering the price could be a strategy, but not the primary goal.

Today,the Primary Goal of the Value-Added Concept Is to Add