Which term refers to the decisions and activities that are intended to create and maintain a certain product concept in the customer's mind?
A)feature dumping
B)product positioning
C)product configuration
D)value clustering
E)strategic marketing

Question

Quizplus · Accepted Answer

Product positioning refers to the decisions and activities intended to create and maintain a certain product concept in the customer's mind. It involves identifying and selecting key characteristics and benefits of a product or service, and communicating them to the target market in a way that resonates with their needs and preferences. This process helps differentiate the product from competitors and creates a favorable perception in the minds of consumers.

Which Term Refers to the Decisions and Activities That Are