A grain supplier to cattle farmers has developed a new grain mixture, Green Grain, with nutritional additives that approximate the nutrient mixture in grass. Farmers who feed their cattle this enriched grain can sell beef and milk that taste similar to grass-fed beef and have many of the nutritional benefits to humans of grass-fed beef or dairy at a significantly lower production cost than actual grass-fed beef or dairy.
-What would be the best way to position Green Grain relative to traditional grain?
A)as a higher-priced product that would allow farmers to make greater profits
B)as a higher-priced product that is more socially responsible than traditional grain
C)as an experimental product with which farmers could be the first on the market
D)as a product that exceeds federal standards for cattle feed
E)as a product that stores well throughout the winter

Question

Quizplus · Accepted Answer

Green Grain offers a unique value proposition by allowing farmers to produce beef and milk with the taste and nutritional benefits of grass-fed products but at a lower cost, justifying a higher price due to the potential for greater profits.

A Grain Supplier to Cattle Farmers Has Developed a New