The act of creating a product concept in the customer's mind is called positioning.

Name: The act of creating a product concept in the customer's mind is called positioning.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Positioning is the process of creating a unique image in the customer's mind about the product or brand, which sets it apart from the competitors. It involves creating a distinct identity that resonates with the target audience and influences their perception of the product.

The Act of Creating a Product Concept in the Customer's