
The process of differentiation does which of the following?
A) creates barriers that make it difficult for a competitor to get customers to switch based on price alone
B) lists the benefits and features that you offer to the customer in a concise statement
C) tells customers how you relate to the rest of the market and what is unique about you
D) designs a strategy for understanding the product and knowing which product or configuration to sell to each customer
E) asks customers to commit to your product within the first few minutes of the sales presentation
Correct Answer:
Verified
Q1: A value proposition is best defined as
Q2: Product positioning is largely a function of:
A)product
Q3: Abco Realty owns several rental apartment buildings
Q4: Positioning is the set of benefits and
Q5: Which service-quality dimension refers to the knowledge
Q7: List and describe the three parts of
Q8: Just Candles, a supply house for scented
Q9: The positioning process:
A)must be continually modified to
Q10: The act of creating a product concept
Q11: Creating a value proposition is a way
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