Perceptual defense helps guarantee that consumers have the information needed to make a good choice.

Question

Quizplus · Accepted Answer

Perceptual defense is a psychological phenomenon that occurs when consumers defend themselves from stimuli that they find threatening or uncomfortable, such as advertisements or sales pitches. This can result in consumers ignoring or distorting information that does not align with their existing beliefs, which can lead to poor decision making. Therefore, perceptual defense does not guarantee that consumers have the information needed to make a good choice.

Perceptual Defense Helps Guarantee That Consumers Have the Information Needed