Question 1

Informational influence involves the use of certain influentials to help assess the merits of a given product/service.

Accepted Answer

Informational influence is a type of social influence where individuals use the opinions and ideas of others to help make informed decisions about a product or service. In this case, influentials can be used to provide relevant information and insights that can help potential customers make better decisions about whether to purchase a particular product or service.

Question 2

Culture is the set of beliefs,attitudes,and behavior patterns shared by members of a society and transmitted from one generation to the next through socialization.

Accepted Answer

Culture is defined as the set of shared beliefs, values, customs, practices, and social behaviors that characterize a group or society, and which are typically transmitted from one generation to the next through socialization.

Question 3

Which of the following is the first mental step in the high-involvement decision-making process?

Accepted Answer

Problem identification is the first mental step in the high-involvement decision-making process. This involves recognizing a need or problem that requires a solution. Without identifying a problem, consumers would have no reason to search for information, evaluate alternatives or make a purchase.

Question 4

_____ include professional organizations and individuals who provide advice for consumers,such as doctors,lawyers,government agencies,and consumer-interest groups.

Accepted Answer

Public sources include government agencies and consumer-interest groups that provide advice and information for consumers. Doctors and lawyers may also fall under this category if they are providing advice to consumers through publicly-funded programs or as part of their professional ethical responsibilities. Commercial sources typically refer to businesses that sell products or services, while nominal sources provide basic information such as a product's name or manufacturer. Personal sources include friends, family members, and other individuals who may provide advice based on personal experience or knowledge, but may not necessarily have professional qualifications or expertise.

Question 5

Perceptual defense helps guarantee that consumers have the information needed to make a good choice.

Accepted Answer

Perceptual defense is a psychological phenomenon that occurs when consumers defend themselves from stimuli that they find threatening or uncomfortable, such as advertisements or sales pitches. This can result in consumers ignoring or distorting information that does not align with their existing beliefs, which can lead to poor decision making. Therefore, perceptual defense does not guarantee that consumers have the information needed to make a good choice.

Question 6

The frustrations involved in searching for product information through dealing with crowded stores,rude salespeople,and slow Web sites are referred to as the:

Accepted Answer

The frustrations mentioned in the question such as dealing with crowded stores, rude salespeople and slow websites all relate to the psychological costs of search. This refers to the emotional or mental stress and frustration that consumers experience while trying to find the information or product they need.

Question 7

Selectivity and organization are factors that guide consumers' perceptual processes and help explain why different consumers perceive product information differently.

Accepted Answer

Selectivity and organization refer to cognitive processes that affect how individuals perceive and interpret information. These factors can vary across individuals and influence how they perceive product information, contributing to differences in consumer behavior and decision-making.

Question 8

Unicorn Ltd.is indulging in cause-related marketing when it contributes 5 percent of the sales of its flagship brand,Hornbill to rain forest preservation efforts.

Accepted Answer

Unicorn Ltd. is contributing a portion of its sales to a cause, which is characteristic of cause-related marketing.

Question 9

Print media and interactive electronic media are good for communicating complex or technical information about high-involvement products.

Accepted Answer

Both print media and interactive electronic media provide the opportunity to communicate complex or technical information about high-involvement products. Print media, such as magazines and brochures, can provide detailed product specifications and in-depth descriptions. Interactive electronic media, such as websites and online demos, can allow consumers to explore products and features in a more hands-on way. Both types of media can help inform consumers about the benefits and features of high-involvement products, and increase their understanding and confidence in making purchasing decisions.

Question 10

Which of the following statements describes the difference between commercial and public sources of information?

Accepted Answer

Commercial sources provide information about products and their features, while personal and public sources legitimize the purchase by providing personal experiences or public opinions about the product.

Question 11

Extensive distribution is necessary where the consumer exhibits low-involvement and is relatively more concerned with convenience in purchasing.

Accepted Answer

Extensive distribution is suitable for products that consumers purchase frequently and exhibit low involvement in the purchase decision-making process. In such cases, convenience plays a crucial role, and thus, the products need to be available widely to the consumers. This approach can increase the chances of product availability, which can help in achieving high sales volume. Therefore, extensive distribution is necessary where the consumer exhibits low-involvement and is relatively more concerned with convenience in purchasing.

Question 12

A consumer's purchase-decision process is triggered by unsatisfied needs in the step of _____ in the complex decision-making process.

Accepted Answer

The problem identification stage is where the consumer becomes aware of an unsatisfied need or problem that can be solved by purchasing a product or service. This triggers the entire decision-making process that leads to the final purchase. The other stages (information search, evaluation of alternatives, and purchase) follow after the problem has been identified.

Question 13

Which of the following is a product factor that is likely to help increase prepurchase search?

Accepted Answer

Frequent changes in product styling can lead to increased prepurchase search as consumers seek to stay updated with the latest trends and options available.

Question 14

Emma noticed a special ski vacation package to Colorado for a low price during a television program.This led to a change in her desired state.Identify the type of change that occurred in Emma's desired state.

Accepted Answer

Emma's desired state revised upward because the special ski vacation package presented new information that made her aspire for something more than her previous desired state.

Question 15

Comparative advertising helps in lowering the ratings of the salient product characteristics of competing brands.

Accepted Answer

Comparative advertising aims to highlight the difference and advantages of a product over its competitors. It does not necessarily lower the ratings of the salient product characteristics of competing brands.

Question 16

Social influences are particularly apparent when consumers purchase low-involvement goods or services.

Accepted Answer

The answer of Social influences are particularly apparent when consumers...

Question 17

In a compensatory approach,consumers evaluate alternative brands on only one attribute at a time.

Accepted Answer

In a compensatory approach, consumers evaluate alternative brands on multiple attributes simultaneously and are willing to trade-off strengths and weaknesses across different attributes.

Question 18

Which of the following is true of the efforts taken by people to seek additional information about alternative brands?

Accepted Answer

This is known as the "optimal stopping point." People will only continue seeking information as long as they perceive that the benefits outweigh the costs. Once they believe that the costs of continuing the search (time and effort) outweigh the potential benefits, they will stop looking and make a decision based on the information they have gathered so far.

Question 19

The time involved in seeking product information is referred to as _____.

Accepted Answer

Opportunity cost refers to the time or resources that are sacrificed or forgone in order to pursue a particular course of action, such as the time spent seeking product information instead of doing something else. The other options are not directly related to the concept of time spent seeking product information.

Question 20

Which of the following is an example of a commercial source of information?

Accepted Answer

The answer of Which of the following is an example...

Quiz 4: Understanding Consumer Buying Behavior