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Basic Marketing Research
Quiz 8: Causal Research Design: Experimentation
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Question 21
True/False
An effect in which a prior measurement affects the test unit's response to the independent variable is called nonresponse bias.
Question 22
True/False
True experimental designs include the pretest-posttest control group design and the posttest-only control group design.
Question 23
True/False
Statistical designs allow for the statistical control and analysis of external variables.
Question 24
True/False
A laboratory environment involves measurement of behavior, attitudes, or perceptions in the environment in which they occur.
Question 25
True/False
All of the experimental designs discussed in the book can be implemented within the context of the virtual world but not the real social world.
Question 26
True/False
An experimental design in which the experimental group is exposed to the treatment but the control group is not and no pretest measure is taken is called the posttest-only control group design.
Question 27
True/False
Designs that do not control for extraneous factors by randomization are called true experimental design.
Question 28
True/False
A preexperimental design in which a single group of test units is exposed to a treatment X, and then a single measurement on the dependent variable is taken, is called the one-shot case study.
Question 29
True/False
It is possible to give monetary incentive in the form of Linden dollars in Second Life but nonmonetary incentives cannot be given.
Question 30
True/False
Responses given because the respondents attempt to guess the purpose of the experiment and respond accordingly are called demand artifacts.
Question 31
True/False
Designs that apply part of the procedures of true experimentation, while lacking full experimental control are called quasi-experimental designs.
Question 32
True/False
A time series design that includes another group of test units to serve as a control group is called a multiple time series design.
Question 33
True/False
A factorial design is a statistical experimental design used to measure the effects of two or more independent variables at various levels and to allow for interactions between variables.
Question 34
True/False
The one-group pretest-posttest design is a quasi-experimental design that involves periodic measurements on the dependent variable for the group of test units.
Question 35
True/False
According to the text, factorial designs are the most common statistical designs.
Question 36
True/False
Preexperimental designs are distinguished by the fact that the researcher can randomly assign test units to experimental groups and also randomly assign treatments to experimental groups.
Question 37
True/False
A field environment is an artificial setting for experimentation in which the researcher constructs the desired conditions.
Question 38
True/False
The random group is a preexperimental design in which a group of test units is measured before and after exposure to the treatment.
Question 39
True/False
The static group is a two-group experimental design in which one of the groups acts as a control group, the subjects are not assigned randomly, and measurement are made on both groups following the treatment.