Services
Discover
Homeschooling
Ask a Question
Log in
Sign up
Filters
Done
Question type:
Essay
Multiple Choice
Short Answer
True False
Matching
Topic
Business
Study Set
Basic Marketing Research
Quiz 10: Measurement and Scaling: Noncomparative Scaling Techniques
Path 4
Access For Free
Share
All types
Filters
Study Flashcards
Practice Exam
Learn
Question 21
True/False
Criterion validity is a type of validity that consists of a subjective but systematic evaluation of the representativeness of the content of a scale for the measuring task at hand.
Question 22
True/False
Scales are only presented horizontally.
Question 23
True/False
A construct is more abstract than everyday concepts.
Question 24
True/False
Discriminant validity is a measure of construct validity that measures the extent to which the scale correlates positively with other measures of the same construct.
Question 25
True/False
A scale consisting of multiple items, in which an item is a single question or statement to be evaluated is called a multi-item scale.
Question 26
True/False
Alternative-form reliability is a form of internal consistency reliability in which the items constituting the scale are divided into two halves, and the resulting half scores are correlated.
Question 27
True/False
According to the text, total measurement error is determined by multiplying systematic error with random error.
Question 28
True/False
The extent to which a scale produces consistent results if repeated measurements are made on the characteristic is called reliability.
Question 29
True/False
Random error affects the measurement in a constant way and represents stable factors that affect the observed score in the same way each time the measurement is made.
Question 30
True/False
Systematic error describes measurement error that arises from arbitrary changes that have a different effect each time the measurement is made.
Question 31
True/False
According to the text, researchers may assess validity using coefficient validity.
Question 32
True/False
Test-retest reliability is an approach for assessing reliability in which respondents are administered identical sets of scale items at two different times under as nearly equivalent conditions as possible.
Question 33
True/False
An approach for assessing reliability, which requires two equivalent forms of the scale to be constructed and then measures the same respondents at two different times using the alternate forms, is called alternative-form reliability.
Question 34
True/False
Reliability refers to the extent to which a scale produces valid results if repeated measurements are made.
Question 35
True/False
A measure of internal consistency reliability that is the average of all possible split-half coefficients resulting from different splittings of the scale items is called coefficient gamma.