Developing a relationship strategy for selling involves:
A)socializing with clients after business.
B)having a production orientation.
C)engaging in transactional selling.
D)being on a first-name basis with clients.
E)adopting a win-win philosophy.

Question

Quizplus · Accepted Answer

Adopting a win-win philosophy means that both the salesperson and the customer should benefit from the relationship. This builds trust and loyalty and can lead to long-term partnerships. Socializing, production orientation, and transactional selling do not necessarily prioritize relationship-building and may not be as effective in building loyal customers. Being on a first-name basis with clients can be a symptom of a good relationship, but it is not a strategy in itself.

Developing a Relationship Strategy for Selling Involves